3 401 

K4 

921 

;opy 1 




Paper Shell Pecans 



SIXTEEN big pecan nuts on a 
single small lower branch of one 
tree in our big, bearing orchard on 
our Calhoun County Orchard 
Plantation. This picture, in natural 
colors, from a photograph taken in 
late September, 1919, gives an 
idea of the prodigious number of 
nuts that a single large, bearing tree 
will yield. 




FFfl i I IQyi (^ (M k e< nntCA 



Paper Shell Pecans 









!^^^^^^^B ' '1:^1 







^^^nHE first quarter of the east front of our bearing pecan orchard. 
^i-^ As far as the eye can see, stretch row after row of fine, big 
pecan trees (compare with man for size) ; many of which have borne 
over two hundred pounds in a single season. 

What better evidence could you wish of the adaptability of soil 
and climate to pecan growing? 



All illustrations of pecan trees in this book were made from photographs taken on our 
plantations of oyer 7000 acres in southinest Georgia — laihere pecans thrive best. 



^'-^yL^-^^X^^G-^yjiJ Ipe-c-O^'*^' C-^'w^ld^"-^'^ , ^K-o^vU:' 



TABLE OF CONTENTS ^^^^ 

Page 

Economic Value of the Pecan 4, 10, 14, 15 

Right Foods — The Increasing Demand 5 

Less Animal Flesh — More Pecan Meat ■ 5, 6, 16 

Shall We Cease to Eat Meat? 7, 8 

Nut Meat Gives Fat and All Needed Protein 9 

Nuts a Staple Necessary Food 11 

Nuts Versus Beefsteak 12 

Nuts, the Safer Source of Protein 13 

Grow Pecans — the Ideal Fat Food 14 

Twenty Times as Much Food Per Acre 15 

The Finer the Nut the Greater the Demand 17, 18, 25, 26, 27. 28, 29 

The Pecan — the Year Round Nut 18 

What Is the Paper Shell Pecan> 19, 21 

The Hardiest of All Nut Trees 20 

Hess Brand Paper Shell Pecans 22, 23, 24, 25, 26, 27, 28, 33, 34 

Hess Brand Paper Shell Pecans Please All Who Eat Them 25, 26. 27, 28 

We Have Sold Tons of Hess Brand Paper Shell Pecans 24 

Nuts Meet the Demand for Uncooked Food 30 

Maximum Food Value in Condensed Form 32 

More Pecan Orchards — A Vital Necessity 35 

How Pecan Trees do Grow (Illustrated) 22, 36, 43, 45 

Our Cooperative. Profit Sharing System 37, 38, 39, 40 

Service — Which Builds Productive Orchards 41 

Each Acre-Unit Increases in Value $100.00 a Year 46 

Units Fully Paid in Case of Death 70 

One of the Safest Industries — the Profit is O. K 42 

Yield of Orchard Units 42 

Our Investors All Over the World 48 

Letters from Owners Who Visited Our Plantation 49, 50, 52, 59 

An Ideal Southern Home 51,52 

Investigate the Company — Its Management and Its Officers 53 to 65 

No Investment Could Be Safer 66, 67 

Who Should Invest r 67, 68 

Application Blank 69. 70 



A Few of the Noted Authorities and References 
Government Statistics. Page 

U. S. Congressional Records 4, 5, 10, 30, 38 

Alabama Dept. of Agriculture 4 

U. S. Census Bureau 5. 6. 16, 30 

President Wilson 5 

U. S. Dept. of Agriculture 57 

U. S. Food Administration 8 



Inter-Allied Scientific Food Commission 
Dr. Elmer Lee 



Page 
. 13 
. . 26 



Famous Food Authorities. 

Dr. Graham Lusk 7, 13 

Physical Culture Mag 8, 13 

Dr. Harvey W. Wiley 8 

Dr. Gordon J. Saxon 8 

Dr. J. H. Kellogg. . .9. 10. 12. 14. 15, 26, 30 

Professor Cajori, of Yale 11 

Dr. Hoobler, Detroit 11, 15 

Alfred W. McCann 13 



Prominent Magazines Quoted. 

Literary Digest 8 

Good Health 8. 11. 13, 14 

Journal of the American Medical Association 1 1 



Noted Agricultural Authorities. 

Luther Burbank 4. 19, 26, 67 

American Nut Journal 19 

Field Illustrated 7 

Prof. H. Harold Hume 9 

Prof. Henry, of Wisconsin Univ 14 

E. Lee Worsham 18. 21 



Copyright. 1921, Elam G. Hess, Manheim, Pa.. Issued Jan.. 1921. 




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■■■> ' *2S» -^ ■ 



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The above photographic illustration shows a big, Bearing pecan tree on our plan- 
tation^ near the house. For size, compare with the men shown in the foreground. 

FOREWORD 

Food is the need of the day — of every day. 

Food is the need of the future. 

From the beginning of the world food production has been tlie most 
important of the actixities of man — but food production has frequently 
taken uneconomic cliannels. Even before tlie war in Europe started, the 
tendency toward clianging standards in food production was marked. 

In one of America's leading periodicals, we read : " Tree crops is the 
next big thing in farming," says J. Russel Smith, after an i8,ooo-mile 
journey through the nut-growing countries. 

The man who is alert to changing food standards, who realizes how 
largely tlie cattle herds of the world have Ijeen depleted during the \\'orld 
War, who has learned how long it will be before they can be built up, will 
see in this condition an opportunity paralleled only in a small way by the 
noted investment opportunities of the past. 

About a hundred years ago the railroad offered an investment oppor- 
tunity which the Vanderbilts were wise enough to see — and to seize. 



The Story of the Paper Shell Pecan 



You know that the Vanderbilt wealth has lasted through" generations — 
increasing year by year. 

About fifty years ago there was a similar opportunity offered in steel 
- — demanded by the rapidly growing industries. The names of Carnegie 
and Schwab head the list of the famous " thousand steel millionaires " — 
made rich by foresight. 

Forty years ago electricity oft"ered its opportunities to Edison — and 
to many others who have become extremely wealthy because they com- 
bined courage with foresight. 

Marvelous as have been the fortunes in railroads, in steel and in elec- 
tricity, we are today, says the Luther Burbank Society in its book, " Give 
the Boy a Chance," " facing an opportunity four hundred times bigger 
than the railroad opportunity was a hundred years ago, eight hundred 
times bigger than electricity offered at its inception, fifteen hundred times 
bigger than the steel opportunity which Mr. Carnegie found — because 
agriculture is just by these amounts bigger than those other industries." 

From land — the most permanent basis of wealth — immense fortunes 
of today and tomorrow are being drawn. America is beginning to see a 
new vision, — its agriculture is taking a newer, more profitable form. 

What is the Biggest Future in Agriculture? When James J. Hill 
staked his all in apples and received in return a profit estimated at ten 
million dollars — he was merely a pioneer in the new type of farming. 

Yet the pecan comes into bearing as early as the apple orchard and 
remains in bearing many times as long, says Bulletin No. 41, of the 
Alabama Department of Agriculture. 

It is particularly significant that the strongest advocates of tree agri- 
culture are those familiar with conditions in nut growing countries. Con- 
sider that fact in connection with this statement of Luther Burbank, the 
Edison of Agriculture : " Paper Shell Pecans of the improved varieties are 
the most delicious, as well as the most nutritious nuts in the world. They 
are higher in food value than any other nuts, either native or foreign." 

In a prominent agricultural weekly we read : " The tree that yields 
a pound or two of nuts at five years of age is counted upon for twenty to 
fifty jjounds liy the tenth year, and after that the yield grows beyond any- 
thing kni>\\n in fruit trees, because the Pecan at maturity is a forest 
giant.'' 

In the face of sucli facts, is it not wise to consider carefully the inter- 
esting facts on Paper Shell Pecans found within? 

ELAM G. HESS, Manheim, Lancaster County, Pa. 
Keystone Pecan Orchard Plantations President Keystone Pecan Company 

in Southwest Georgia Calhoun, Dougherty, Pennsylvania State Vice President of National Nut 

Lee and Mitchell Counties Growers Association 

" Pecan production is destined to become one of the most important lines of orchard 
development in the United States." — Cong. Record of the United States, p. iioi, Vol. 54. 



Keystone Pecan Company, Manhciin, Pa. 



Right Foods — The Increasing Demand 

No matter what may happen, the demand for nourishing 
foods is sure to grow so long as the population increases. Rail- 
roads, steel, electricity — all are recent developments, none of 
them indispensable to mankind. But existence itself depends 
on nourishing foods. 

" Then," you say, " no business should be surer than that 
of supplying food to the growing population of America." 

Correct, provided you supply the right food. 

For food standards are changing. Prove that fact, if you 
will, by the figures of the U. S. Census Bureau for the years 
1900 and 1910, a period unaffected by the World War. 

During that period the population of the United States in- 
creased from 75.091,575 to 91,972,266 — an increase of virtually 
22 3/10 per cent. Therefore, the production of any foodstuffs 
should increase by the same percentage during that period to 
provide for the same consumption per capita. 

Has the consumption of beef increased during that period? 
Apparently not — for there were S.y per cent, less cattle on the 
farms in 1910 than in 1900. Nor was there any material in- 
crease in imports. That there was not a corresponding increase 
in tlie price of beef during this period, is indicated by the fact 
that the value of all cattle on American farms increased only 
1.6 per cent, between 1900 and 1910 — an increase only one- 
fourteenth as great as the increase in population. 

There was a loss of 7.4 per cent, in the number of swine on 
American farms and a decrease of 14.7 per cent, in the number 
of sheep — the inevitable result of which loss while population 
was increasing to the extent of 22 3/10 per cent, was an increase 
in price per pound in pork, ham, bacon, mutton, etc., which 
automatically cut off a large part of the demand. 

When urging the necessity for close study of the food 
problem. President Wilson pointed out the fact that during a 
ten-year period there had been a loss of 29 pounds of animal 
flesh per capita per year. A\'ith such a record it is obvious that 
some foods to replace meats must be found. 



Food stand- 
ards are 
changing 



Less beef, less 
pork, more 
nut-meat 



A loss of 
twenty-nine 
pounds per 
capita on 
animal flesh 



Why Spend Millions For Imported Nuts? 

" We are annually importing between 60,000,00c and 70,000,000 pounds of nut-; 
at a cost of between $12,000,000 and $13,000,000, while we export' nuts worth 
less than a half million dollars. Why should ive spend millions of dollars each 
year in buying nuts from foreign countries, ivhen Wc can grovj the pecan, the 
equal of any other nut. either native or foreign, in unlimited quantities? " — Con- 
gressional Record of the United Stales, Vol. 54, No. 27. 



The Sfory of flic Paper Shell Pecan 



Nut consump- 
tion increases 
thirty-nine 
times as 
greatly as 
population 



The publi 
forced to cut 
down on an- 
imal flesh — 
grazing land 
scarcer 



Poultry Gains Fail to Equal Increase of Population 

Poultry was the only exception among meats to this history 
of diminishing supply, increased prices and diminishing demand. 
Yet the gain in the number of all fowls on American farms was 
only 1/ per cent., while the population was increasing 22.3 per 
cent. The American production of nut foods was increasing ^-i^.y 
per cent, in the same period without lieginning to meet the demand. 

Though the increase in value of the American nut crop was 
128. 1 per cent., still the increase in consumption recjuired an increase 
in imports so great that in 19 10 America was supplying only one- 
fourth of the nuts it was eating; while in 1900 it supplied half. 

Government figures, taken from a leading nut publication, show that in 
igoo the value of nuts imported into the United States was $3,484,651. By 1910 
it had risen to $12,775,196, which is 365% of 1900 importations, although the 
population of the United States increased only 22.3% during that ten-year period. 

hi 1919 there were $57,499,044 worth of nuts imported, which is 450% of 
the importations in 1910. although the 1920 census shows an increase of only 
15% in population since 1910. Nut importations in 1919 are 1650% of those in 
1900, while population increased only 40% between 1900 and 1920. 

We see, therefore, that there is a gain in nut importations between igoo 
and 1910 twelve times as great as the gain in population ; that the later increase 
is so great that this gain between 1900 and igig is 3g times as great as the 
increase in population. Surel_v this is conclusive evidence of the great increase 
in nut consumption in the United States, when we remember how greatly the 
American nut crop was increasing during this period. 

These authentic figures astonish even the man who has 
learned by experience that " nut meat is the real meat " of 
greatest food value; for thev show what great number of his 
fellow countrymen ha\'e proved their lielief in the same fact. 
The man \\ho has looked upon nuts as a holiday iliet alone, 
cannot fail to see his error, when he realizes that this increase 
in the importation of nut meats in 1919 compared to 1900 is 
nearly nine times as great as the increase in population; despite 
the largeh' increasing American production. 

Higher education in food values has led people to realize the 
necessity for different and more varied diet — and this educational 
development has been facilitated also by economic conditions. 

As population increases, land becomes more valuable. As land 
Ijecomes more valuable — intensive farming is practiced. Grazing 
becomes virtually impossible under such conditions; and, despite all 
the efforts of the Department of Agriculture experts, cattle raising 
is pushed farther and farther from the large centers of population. 
Increased transportation and costs of refrigeration mean increased 
meat prices — even the importation of large quantities of South 
American beef between 1910 and 1914, for instance, failed to keep 
meat at a price low enough so that it could constitute the large food 
element which it once was on the .\merican table. 



Keystone Pecan Company, ManJicun, Pa. 



"Shall We Cease to Eat Meat?" 

asks Field Illustrated for March, 1919. A question of great sig- 
nificance, from a publication of unquestioned leadership on 
scientific cattle breeding. A question graphically illustrated by 
this self-explanatory chart. 

/^OUft AUAILABLE: meat SUPf^LY per individual? 
Il\l 1880 WAS 



HOGS 



CATTLE 



SHEEP 




\.l 



ll\l 1900 



ll\l 1917 





^ 



SHALL WE CEASE TO EAT MEAT 
OR DRIWK MILK 

OR WEAR WOOLEN CLOTHES 



Copyright 1919, Field Illustrated 

Field Illustrated shows that, the country over, it takes an 
average of three acres to support a single full grown cow 
through the summer season alone. It shows that wheat is the 
great competitor of the meat crop, that wheat has driven live- 
stock from the western ranges, and that during the past four 
years wheat has been driving the dairy cows and the beef steer 
from the eastern and middle western farms. 

" Whene\er there is pressure for food,"' concludes Field 
Illustrated, " and animals must compete with humans for the 
cereal products of the fields, then animals are pretty likely to 
lose out. An acre of corn will feed ten times as many people in 
the form of Johnny Cakes as it would if converted into meat." 

This statement is in striking accord with the conclusions 
reached by Graham Lusk, one of the two American representa- 
tives to the Inter-Allied Scientific Food Commission, who wrote 
in December, 19 18, "It is, therefore, axiomatic that in times of 
scarcity one must not give to pigs food which can nourish 
human beings." For further data, see pages 14 and 15. 



Available 
supply of pork, 
beef and mut- 
ton shrinking 



Animals must 
not compete 
with human 
beings for 
cereal foods 



The Story of the Paper Shell Pecan 



Americans use 
twice as much 
animal flesh as 
any European 
nation 



Excessive in 
cost, wasteful, 
and the cause 
of illness 



Fat is needed; 
securing it 
through eat- 
ing animal 
flesh is the 
source of 
trouble 



Fat is essential 
to withstand 
exposure 



Two to four 
ounces daily 
are needed 



Why America Must Eat Less Animal Flesh 

The call of the United States Food Administration for 
meatless days, for porkless days and for every day a fat saving 
day, taught a lesson that America will never forget. 

Food experts have for years emphasized the fact that 
Americans eat too much animal flesh. Physical Culture says: 

" About forty per cent, of our American bill of fare is of animal origin. In 
England the percentage is but twenty per cent, of the total food, in Continental 
Europe it is less, and in Japan it is not' more than five per cent. Yet the 
Japanese have astounded the world in every test of endurance." 

" ' The American soldier is eating lOO per cent, too much meat,' said the world 
famous Dr. Wiley; while Dr. Gordon J. Saxon, director of the laboratory for 
cancer of the Oncologic Hospital, Philadelphia, was quoted by the Philadelphia 
North American as ascribing the wonderful resistive powers of the French 
soldiers to the fact that they lived on a meagre supply of high protein foods, 
like animal flesh, and were given an abundance of fats and carbohydrates. He 
laid stress on the excessive cost of our American diet with its high ' animal in- 
take,' and this was also emphasized by the booklet, ' War Economy in Food,' is- 
sued by the U. S. Food Administration, which characterized animal flesh as the 
most expensive of staple foods in proportion to food value." 

Americans are just learning that the cause of most of their 
bodily ailments is the securing of fat by eating animal flesh. As 
the Literary Digest well says in its March 9th, 1918, issue: 

" Fats are chiefly valuable as fuel for the body. But in addition to being 
consumed and turned to energy, fats are also readily stored away by the body, 
alongside muscle and bone; as a reserve in times of illness or physical exertion. 

Chief among the functions of protein is its importance as a builder of bodily 
tissues. It is structural. The part it plays is like that of iron in a locomotive." 

Once built, the body, like the locomotive, needs only suffi- 
cient building material (protein) to rebuild wornout portions; 
but it needs motive material (fat) in far greater proportion. 
Yet high animal flesh diet, which has been the American cus- 
tom, puts into the system a far greater amount of protein than 
is needed and too little fat. The system cannot absorb this 
excess protein, and sluggishness, intestinal derangements, auto- 
intoxication and flesh-borne diseases are the inevitable result. 

" Fat is fuel for Fighters," said the U. S. Food Administra- 
tion. It urged civilians to avoid waste of fats because fats are 
necessary to those who must withstand extremes of climate, 
stand in water-soaked trenches and indulge in extreme physical 
activity. 

As Good Health for March, 1918, pointed out, " Fats are 
fuel foods ! The daily requirement is two to four ounces." 

There is a way to get this required quantity of fat without 
the excessive protein intake which is the inevitable result of our 
high animal flesh diet. By following this plan America can mul- 
tiply its industrial efficiency, and benefit the physical welfare 
of all. 



Keystone Pecan Company, Manhcim, Pa. 



Nut Meat Gives Fat and all Needed Protein 

In his speech to the National Nut Growers' Association, at 
Biloxi, Mississippi, Dr. Kellogg emphasized the necessity for 
fuel foods and the need for less proteins and albumens. He said : 

"To nuts, then, we must look for the future sustenance of the race. . . . 
Half a century hence the nut crop will far exceed in volume and in value our 
present animal industry." 

He emphasizes the fact that all experiments have proved that " Nut protein 
is the best of all sources upon which the body may draw for its supplies of 
tissue building material," while at another point he adds, " On account of their 
high fat content they are the most highly concentrated of all natural foods." 
At great length, he compares the ease of assimilation of nut fats w-ith that of 
the other source of fat, and concludes, " nut fats are far more digestible than 
animal fats." 

Necessity is the mother of invention. If America had uti- 
lized in the past its full opportunities to grow pecans — the best 
of all nuts in high fat content with the perfect ratio of protein — 
we could have shipped to our soldiers abroad the nourishment 
most needed in most condensed form, protected from all con- 
tamination and free from all putrefactive bacteria. It would 
require approximately a tenth of the cargo space and would 
need no refrigeration. It would require no cooking: could be 
munched on the march, and w'ould be assimilated more readily 
than animal fats and proteins. 

It requires but a glance at any newspaper or magazine to 
realize that vegetable fats are taking the place of animal fats — 
and that the source of virtually all the new products along this 
line is nut oil, peanuts and cocoanuts being the largest sources 
of supply to date. Our 191 5 Pecan Book quoted Prof. H. 
Harold Hume, then State Horticulturist of Florida, Glen St. 
Mary, Fla., as saying: 

" According to analysis, the Pecan is richer in fat than any other nuts — 
70 per cent, of the kernel is fat. The pecan may at some time be in requis'tion 
as a source of oil — an oil which would doubtless be useful for salad purposes — 
but it is never likely to be converted into oil until the present prices of nuts are 
greatly reduced." 

Since then pecan prices have had a decided tendency to 
increase because the demand is growing more rapidly than the 
supply ; and the chances of the pecan being used for oil are more 
remote than ever. Yet one of the great reasons for the increase 
in demand is increasing public knowledge of the pecan and its 
wonderful food value. For the pecan is proved richer in fat 
than any other nut, with the right proportion of easily assimi- 
lated protein, and free from any irritating membrane such as 
makes some nuts difficult of digestion by those who have weak 
stomachs. 



Nut produc- 
tion destined 
to exceed ani- 
mal industry 



Pecans supply 
the proper 
ratio of fat 
and protein 



The public is 
changing from 
animal fats 



10 The Story of the Paper Shell Pcean 



Nut Meat is Superior to Animal Flesh- 
Nut meat is Nature's food product for supplying fats and 
proteins, superior in every way to animal flesh. Dr. Kellogg, 
of the Battle Creek Sanitarium, said: 

" Nuts are rich in fat and protein. On account of their high fat content they 
are the most highly concentrated of all natural foods. A pound of nuts contains 
on an average more than j.ooo calories or food units, double the amount sup- 
plied by grains, four tim]es as much as average meats and ten times as much as 
average fruits or vegetables." 

For example, according to Jaffi's table, ten difTerent kinds 
of our common nuts contain on an average 20.7'/f of protein, 
53% of fat, and i8% of carbohydrate. Among all nuts the 
pecan has the largest percentage of fat and the best balanced 
proportion of protein, analysis showing i2'/(: protein, 70% fat, 
and 18% carbohydrate. 

Meat (round steaks) gives 19.89^ of protein and 15.6% of 
fat, with no carbohydrate. A pound of average nuts contains 
the equivalent of a pound of beefsteak and, in addition, nearly 
a pound of butter and a third of a loaf of bread. The nut is, in 
fact, a sort of ^•egetable meat. Its composition is much the same 
as that of fat meat, only it is in much more concentrated form 

Knowing that the nut is a highly concentrated food, the 
question naturally arises, can the body utilize the energy stored 
in nuts as readily as that supplied by meat products? 
Nut meat is The notion that nuts are dif^cult of digestion has really no 

ible foundation in fact. The idea is probabh" the natural outgrowth 

of the custom of eating nuts at the close of a meal when an 
abundance, more likely a superabundance of highly nutritious 
foods has already been eaten, and the equally injin-ious custom 
of eating nuts between meals. Neglect of thorough mastication 
must also be mentioned as a possil)le cause of indigestion fol- 
lowing the use of nuts. 

" The fat of nuts exists in a finely divided state, and in 
chewing of nuts a fine emulsion is produced so that nuts enter 
the stomach in a form best adapted for prompt digestion," says 
Dr. Kellogg. 

Pecans Furnish The Balanced Ration 

" The pecan is a nut of immense economic value. The pecan furnishes prac- 
tically a balanced ration. It is a highly concentrated and highly nutritious food. 
Compared unth round steak, it contains onc-tivelfth as much zvater, two-thirds 
as much protein, from four to si.v times as much fat and has between three and 
four times as great fuel value. 

Pecans contain most of the elements essential to the building of the frame 
and body tissues. The food value of pecans is rapidly becoming generally 
recognized, and it will not be long before the pecan will be extensively used not 
only as a substitute for certain classes of food, such as meats, but also a sub- 
stitute for food of all classes." — U. S. Congressional Record, Jan. 12, 1917. 



Keystone Pecan Company, Manhciiii, Pa. 



11 



Nuts — A Staple, Necessary Food 

" There are alnindant indications," says the Journal of the 
American Medical Association for Septemjjer 21, 1918, " that 
nuts, wliich have long found a \-alued place in the dietary of the 
dialectic without detriment to his health, will grow in popularity 
as foods for the well." 

" The exigencies of war time have emphasized anew those 
properties of nuts as foods which remo\^e them from tlie cate- 
gory of luxuries and place them on the list of substantial com- 
ponents of the day's ration," it adds in its editorial comments on 
the experiments of Professor Cajori, of Yale University. " It 
should 1)6 remembered," it states, " that bulk for bulk they 
(nuts) belong among the most nutritive foods ordinarily 
available." 

Opposing the prejudice that nuts are difficult of digestion, 
it adds, " Cajori's studies lead him to the conclusion that if nuts 
are eaten properly and used in the diet as are eggs, meats and 
other foods rich in protein, they have a physiological value on a 
par with that of staple articles." Only in the case of the chest- 
nut — because of its large starch content — was cooking desirable. 

Commenting u])on this article. Good Health Magazine for 
January. igi8, says: For nearly half a century we have advo- 
cated the use of nuts as a staple element of the dietary of man." 

As Good Health points out, these conclusions of Professor 
Cajori are in harmony with the suggestions of the United States 
Food Administration that nuts "should be counted as part of 
the necessary food and not eaten as an extra." " AVe are led to 
belie\e." adds Good Health, " that the occasional indigestion 
following injudicious eating of cheese and nuts is probably often 
due to forgetting that they are \-ery substantial foods, and eat- 
ing them at the end of an already substantial meal." 

The experiments of Dr. Hoob'er, of Detroit, Michigan, in 
the Woman's Hospital and Infant's Home, showed that for 
nin-sing mothers a diet consisting largely, .SO'/r , of nuts, was far 
superior to any other dietary, and in every particular giving 
nearly 15% greater flow of milk, with 30% greater food value, 
and that the mothers took the diet readily and enjoyed it. 
(Journal of the American Medical Association, Aug. 12, 1917.) 



Long valued 
for diabetics — 
a good food 
for all 



"Not luxuries 
— but among 
the most nu- 
tritive of 
foods" 



Ideal food for 

nursing 

mothers 



12 



The Story of the Paper Shell Peeaii 




THE SECOND QUARTER of the east front of our big, bearing orchard. To realize the 
immense size of this orchard, add to this picture the trees on page one, and remember 
that these together show only one-half of one side of this orchard. 



Nuts Versus Beefsteak 



Animal flesh 
supplies too 
much protein 
for bodily 
needs 



Nuts — clean, 
sweet and i 
pure — do not 
deteriorate 
like animal 
flesh 



"Beefsteak has become a fetish with many people; but the experiments of 
Chittenden and others have demonstrated that the amount of protein needed by 
the body daily is so small that it is scarcely possible to arrange a bill of fare to 
include flesh foods it'ithout making the protein intake excessive. This is be- 
cause the ordinary foodstuffs other than meat contain a sufficient amount of 
protein to meet the needs of the body. Nuts present their protein in combina- 
tion with so large a proportion of easily digestible fat that there is compara- 
tively little danger of getting an excess," states Dr. Kellogg. 

" In face of vanishing supply of animal flesh it is most comforting to know 
that meats of all sorts may be safely replaced by nuts not only without loss, but 
with a decided gain," he adds. 

Among- the otlier advantages of nuts and animal flesli 
which Dr. Kellogg cites are the freedom from waste products 
such as uric acid, urea, carmine, etc., which cause so many- 
human ills. 

Nuts are clean, sweet and aseptic, free from putrefactive 
bacteria; while ordinary flesh foods contain three to thirty niil- 
lion putrefactive bacteria per ounce. 

Nuts are free from trichinre, tape worm and parasites, and 
froiu the possibility of carrying specific disease which is always 
present with animal flesh. "Nuts," says Dr. Kellogg, "are in 
good health when gathered and remain so till eaten." 



Kcxstone Pecan Company, Manhchn, Pa. 



13 



Nuts — The Safer Source of Protein 

" Beefsteak has a certain food value," says Good Health 
for January, 1919, " though far less than is generally attrihuted 
to it, but in addition it embodies toxic elements, waste products 
from the animal's body, contained in the venous blood, always 
poisonous, which t;ives the beefsteak its red color." 

" These elements are muscle poisons and brain poisons. 
They cause fatigue in the animal from which they are derived 
and in the man who eats them." 

" An e.xpermient by the late Victor Horsley, a London 
surgeon, proved that in concentrated form these poisons com- 
pletelv Daralyze the brain cells." 

" Do we need meat? " asks Alfred W. McCann, noted food 
authority, in Pliysical Culture. He answers his own question 
by pointing to conclusive proof of Anthony Bassler and others, 
that the human system cannot utilize over two ounces of protein 
a day. Yet four ounces of beefsteak, roast beef, pork or lamb 
chops, etc., contain all the protein the system can utilize, while 
cereals, milk, eggs, nuts, etc., add to the quantity. He proves 
by the figures of former Secretary Houston, of the U. S. Dept. 
of Agriculture, and of Dr. Clyde L. King, University of Penn- 
sylvania, that Americans consume 80 grams of protein daily, 
compared to 44 grams for France before the war; 14 grams for 
Japan; 26 for Russia; 27 for Austria. He indicts Americans as 
" Kidneycides," overta.xing the kidneys by this excess protein 
diet, and bringing on constipation, biliousness, headache, 
catarrh, rheumatism, etc. He emphasizes the disadvantages of 
animal flesh as a source of protein, shows how vegetable sources 
of protein are purer and safer. 

The Inter-Allied Scientific Food Commission, the most 
authoritative food body ever gathered, " voted that meat was 
not a physiological necessity." Dr. Graham Lusk, one of the 
American Commissioners to that body, suggests cutting the 
.American meat ration in half. That this is readily possible is 
shown by the November, 1919, Monthly Crop Report of the 
United States Department of Agriculture. Page 116 gives the 
annual average meat consumption in the United States as 179.9 
pounds per capita — while best authorities agree with the state- 
ment of Alfred W. McCann that 91 pounds would be more 
than ample. Dr. Lusk comments on the fact that in England " The 
reduction of meat in the dietary produced no unfavorable results." 



Why add to 
your load the 
burden of the 
tired steer? 



"Do we need 
meat?" asks 
Alfred W. 
McCann, 
famous food 
authority 



"No" answers 
the world's 
most authori- 
tative food 
body 



14 



The Story of the Paf'cr Shell Pecan 



Grow Pecans — The Ideal "Fat" Food" 



Nine-tenths of 
our corn fed 
to animals 



Seven or eight 
million acres 
of nut trees 
would supply 
all needed fats 



Dr. Kellogg in an address at Biloxi, Octol^er, 1917, said that 
the officials of the United States Department of Agriculture 
foresaw this condition and the increasing prices for animal flesh 
over twenty vears ago. Since then the increase of our human 
population and the decrease of our animal population has so 
greatly exceeded their estimated figures that the cjuestion. " Is 
meat imperative to complete nutrition?" has become an immi- 
nent one. 

Animal flesh su])plies protein and fat. We lia\-e shown on 
page 10 how nuts supply the necessary fat and protein. Dr 
Kellogg emphasizes the fact that nuts supply proteins of such a 
character that they render complete the proteins of cereals and 
vegetable foods. 

" This discovery is one of the highest importance since it 
opens a door of escape for the race from the threatened extinc- 
tion by starvation at some future period, perhaps not so very 
remote," adds I3r. K^ellogg. 

" From an economic standpoint," he adds, " the rearing of animals for food 
is a monstrous extravagance. According to Professor Henr3', Dean of the Agri- 
cnltnral Department of the University of Wisconsin, and author of an authorita- 
tive work on foods and feeding, one hundred pounds of food fed to a steer 
produces less than three pounds of food in the form of flesh. In other words 
we must feed the steer thirty-three pounds of corn in order to get back one 
pound of food in the form of steak. Such an extravagant waste can ]ie tolerated 
only so long as it is possible to produce a large excess of foodstulTs. It is 
stated, as a matter of fact, that at the present time scarcely more than ten per 
cent, of the corn raised in the United States is directly consumed by human 
beings. A large part of it is wasted in feeding to animals. This economic loss 
has been long known to practical men, but it has been regarded as unavoidable 
since meat has been supposed to be absolutely essential as an article of food." 

" Think of it," comments Good Health, for June, 1918, " 100 pounds of per- 
fectly good corn, in exchange for three pounds of beef, and the pound of beef 
■when obtained is worth less as a food than a pound of the original corn. 
Ninety-seven pounds wasted just to satisfy a cultivated appetite, or appetite 
based on ignorance." 

" In view of these facts," stated Dr. Kellogg, " it is most 
interesting to i<now that in nuts, the most neglected of all well 
known food products, we find the assurance of an ample and 
complete food supply for all future time, even though necessity 
should compel the total abandonment of all our present forms 
of animal industry." 

" The planting of seven or eight million acres of nut trees 
might supply the whole country with an abundance of fat, so 
that it would no longer be tiecessary to waste corn in feeding 
to jiigs to obtain an inferior quality of fat," says Good Health. 



Keystone Pecan Company. Manlicini, Pa. 



15 




A panoramic view in our large orchards, showing a fraction of one side which is not illustrated in the other 
pictures. Can you, looking forward fifteen years or more, see in this a picture of your own pecan unit 
trees sturdy and healthy, their branches thickly covered with pecans, filling out under the summer sun? 
The soil is the same, the climate the same, results should be better with the finer varieties planted. 



Twenty Times As Much Food Per Acre 

Consider what it would mean if America could take its 
many million acres of pasturage and get from eacli twenty times 
the food value! Of course, no tliinking man would claim that 
every acre of pasturage is a^'ailable for nut raising; but where 
the change can l)e made, that gain is possible. 

As Dr. Kellogg points out, it takes two acres two years to produce a steer 
weighing 600 pounds; an average of 150 pounds per year per acre. The same 
acre planted to walnut trees would, he states, produce 100 pounds per tree per 
year for the first twenty years : which means 4.000 pounds of nuts from an acre 
of 40 trees. The food value of the 150 pounds of steer cannot exceed 150,000 
calories or food units; while the nut meat from the same acre equals 3,000,000 
calories in food value. As Dr. Kellogg concludes, " Tzvi'nty times as much food 
from the nut trees as from the fattened steer, and food of the same general 
character, but of superior quality." 

As Dr. Kellogg previously pointed out : A pound of pecans 
is worth more in nutritive value than two pounds of pork chops, 
three pounds of salmon, two and a half pounds of turkey or five 
pounds of veal." 

WHiile the price of nuts is by some considered high. Dr. 
Kellogg directs attention to the fact that "even at present 
prices the choicest varieties of nuts are cheaper than meats if 
equivalent food values are compared." 

Experiments by Dr. Hoobler, Detroit, and at Battle Creek 
Sanitarium, prove that nuts " Possess such superior qualities 
as supplementary or accessory food that they are able to replace 
not only meats, but even eggs and milk." 



3,000,000 

calories per 
acre from 
nuts; only 
150,000 from 
beef 



Nuts as a 
substitute'for 
milk and eggs 



16 



The Story of the Paper Shell Pecan 



Nuts imported 
1917, nearly 
ten times as 
great as in 1900 



Pecan 
nut meat 
a year-round 
necessity 



Nut Meat The Real Meat 

It must be remembered that the period in which the use of 
nut meat grew over fifteen times as quickly as the population 
increased was before the war conditions made every man con- 
sider food values more carefully. Right up till 1914. the year 
in which the war in Europe started, there was a steady in- 
crease each year in the production of nuts and the importation 
of nuts, yet prices kept soaring on all the better varieties 
because the greatly increasing supply failed to keep pace with 
the increase in demand. 

Though the importation of nuts in 1910 had been valued 
at over thirteen million dollars, and this was nearly four times 
as great as in 1900 — it kept increasing until in 191 7 it amounted 
to nearly thirty-three million dollars. The importation of nuts in 
191 7 was nearly ten times as great as imports for 1900, yet these 
imports and the increasing American production failed to meet 
the demand. 

These figures from U. S. Government reports show that 
any one who assumes that nuts are a holiday luxury is entirely 
w rong. That the public wants nut meat the year round, that 
the only drawback to a still greater increase in consumption is 
the shortage of the supply of fine nuts is proved by United 
States Department of Agriculture figures. 

\Mien J. C. Cooper wrote in a leading agricultural weekly : 

■' The demand for walnuts is growing much faster than the supply. We do 
not produce in America more than twenty per cent, of what we consume, and it 
will take fifty to a hundred years, with all the encouragement of the nut ex- 
perts, to raise enough walnuts to supply the home demand." 



he stated a condition which applies with manifold greater force 
to the consumption of pecan nuts. 

It is true that the California production of Walnuts doubled during ten 
years, while the importation trebled — yet in spite of this five-fold production 
English Walnuts constantly increased in price. Since then the price of walnuts 
has increased steadily every year, despite increase of supply until in November, 
1918, the price per pound was 80% higher than at the same time in 1914, ac- 
cording to the Monthly Crop Report for December, 1918. Yet the 1918 crop 
was nearly twice as large as in 1914, according to Statistician H. E. Pastor, well 
known as an authority on western crops. 

The price of pecans increased 50% on the commonest sorts 
between 1900 and 1910: and from the December, 1918, Monthly 
Crop Report we see that the 1918 price per pound on all pecans 
was over 38% higher than for 1917; Georgia, which has the 
largest percentage of paper shell pecans, showing the highest 
price per pound. 



Keystone Pecan Company, Manheun, Pa. 



17 



The Finer The Nut — The Greater The Demand 

It is true that in Walnuts a condition has come about as in 
other nuts — that the increasing demand is for the finer, higher 
priced grades. What are the points of superiority that have led 
to this great increase in public demand? Why are old estab- 
lished black walnut trees less valuable as profit producers than 
English Walnut trees only a quarter as old and producing only 
a fraction of the quantity of nuts? 

First — Thinness of shell and ability to get out the kernels 
whole. 

Second — Superior flavor and food value. 

Third — Attractiveness in appearance of the nut and of the 
nut-meat when removed. 

Fourth — Ease of keeping nuts for longer periods and using 
them readily. 

Now compare the fine Paper Shell Pecan with the English 
\\'alnut on every one of these four points of public demand. 

It is contained in a shell so thin that it is easily broken in 
the hands without the use of nut crackers. The partitions be- 
tween the kernels average as thin as in the English Walnut, 
and the average person will, in less time, remove more whole 
kernels of the Paper Shell Pecan than of any other nut. 

As to flavor and food value let such experts as Luther Bur- 
bank answer. (See Foreword, page 4.) Remember that his 
answer is certainly unbiased, for he is a patriotic native of Cali- 
fornia where America's largest crop of walnuts is produced — - 
and that State produces no quantity of Paper Shell Pecans. 

As to attractiveness in appearance, of both the nut and the 
nut meat, you and your friends are the best judges. People who 
know both nuts have already handed in their verdict favorable 
to the paper shell pecan. In addition, the pecan has been 
endowed by nature with a shell which is air-tight — and there- 
fore keeps many times as long without losing its fine flavor or 
becoming dry and tough. 



Increased 
demand is for 
finer nuts 



Paper Shell 
Pecans meet 
every demand 



" The Most Prized of Ail Nuts For Domestic Uses " 

In Bulletin No. 30, of the Department of Agriculture, Washington, D. C., 
we read regarding Pecans : " In the course of time, however, as they are more 
widely grown, they will become the most prized of all nuts for domestic use, 
and it is probable that when the supply is large they will be preferred abroad to 
the best Persian nuts." 



18 



The Story of flic Paper Shell Pecan 





Can be raised 
at best in a 
forty-mile 
radius 



IN OUR ESTABLISHED ORCHARDS stretch row after 
row of these sturdy , strong trunked, well established 
pecan trees, which after severe pruning are forming 
immense heads with a profusion of nut bearing branches. 



The Pecan — The Year-round Nut 

The pecan is the one nut suitable for eating the year round. 
And the present tendency is toward the year-round use of nuts. 

Another reason win- the finer ];)ccans are surer to maintain 
their higi: prices than any otlier nuts is found in the fact that 
Wahiuts of tlie tinest grades are being raised in quantities in 
Cahfornia, Oregon, Washington and otlier States, and in Eng- 
land, France, Italy and South American countries — while the 
territory in which the Paper Shell Pecan attains its liighest 
state of perfection is confined to a 40-mile radius in southwest- 
ern Georgia, embracing those portions of Calhoun, Dougherty, 
Lee and Mitchell counties, which are nearest Albany. 

Is it any wonder that the former State Entomologist of 
Georgia, Mr. E. Lee Worsham, whose name is virtually always 
included as one of " the three big men in his line of endeavor," 
wrote : " In my opinion the pecan growers of South Georgia 
have the finest horticultural proposition in the United States." 



"Among the Highest Priced Horticukural Products of America " 

" Pecans of the second class bring $12,500 a carload. As a result of the 
superior merit of this class of pecans and the limited extent to which they are 
grown, they are now netting the growers in certain districts a value per volume 
of product ranking them among the highest priced horticultural products grown 
on a large scale in this country. Carloads weighing 36,000 pounds each were 
recently (Oct. 1916) shipped from the Albany district of southwest Georgia to 
Chicago brokers at 35c. a pound or $12,500 a car. These prices were for pecans 
of the second class, the firsts bringing still higher prices." United States 
Congressional Record, Vol. 54, No. 22. 



Kcvsfoiic Pecan Coiiifaiiy. Manhcim. Pa. 19 




" What is The Paper Shell Pecan ?" 

Mention Pecan to any one who has tasted the improved 
paper shell variety and they will assume that you are talking of 
Paper Shell Pecans. For the person who cracks and eats paper 
shell pecans feels it almost a sacrilege to call the common wild 
pecan a pecan. 

Yet there are thousands of Americans who have never 
tasted paper shell pecans, and who think of pecans only as wild 
pecans, grown largely in Texas. 

Pecans are divided in three general but radically different 
classes, as the description and cuts below indicate. 

The ordinary wild pecan is native to America. The earliest Wild^Pecan— 

a staple food 

French explorers found that one of the staple foods of the among 

Indians 

Indians was this palatable nut which grew 
in the forests of the south, and in that por- 
tion of Mexico adjoining" the Gulf States. 
Pecan trees in Texas and Louisiana have 
been found which were o\er five hundred 

to seven hundred years old — which were still yielding large 

crops of nuts. 

Like the oak, no one ever knew a Pecan tree to die of old 

age. 

There are in the Southern States wild pecan trees of which 

the records go loack to the first ci\'ilization on this continent. 
The pecan tree is so symmetrical and lieautiful that it is 

called " The Queen Shade Tree of Many a Southern Home." 

Its fruitage is so prolific that it is said to lie " one of the most 

astonishing food engines in all nature, vielding literally barrels 

of nuts." 

" Your Pecan Is Superior To Our Walnut," Says Burbank 

In the .A.merican Nut Journal, May, igi5, we read: "Luther Burbank is 
credited with the following statement regarding the pecan tree : " If I were 
young again I would go South and devote my hfe to propagating new species of 
the pecan. Walnut culture is the leading horticultural product in Cahfornia. 
makes more money for us and makes it easier than anything else, and your 
pecan is superior to our walnut. The longevity of the pecan orchard and its im- 
mense earning pozver make it one of the most profitable and permanent of 
agricultural investments." 



20 



Tlic Story of the Paper Shell Pecan 



The Hardiest of All Nut Trees 



Pecan trees 
fear no 
drought 



Seedling 
superior to 
wild grown 
Pecan 



The reason for this long life is that the pecan is the hardiest 
of all nut trees — free from all ordinary tree pests and diseases 
because it is of the hickory group, and the longest lived member 
of that group. The lack of surface moisture — the great enemy 
of most trees — is not a disadvantage to the pecan, for it has a 
remarkably long tap root which goes down so deeply into the 
ground that it draws moisture from the sub-soil. Since the 
blooming period is late in Spring, the buds are not injured by 
frost. 

The wild pecan has been a popular nut, rivaling, because 
of its superior flavor, such other nuts as the walnut, chestnut, 
shellbark, hickory-nut, etc. This popularity was secured despite 
its many drawbacks — for the shell of the wild pecan is hard and 
the partition walls between the kernels thick and bitter. There 
was too little meat and too much difficulty getting it — but the 
experts saw in the great demand for pecans, despite these disad- 
vantages, the promise of rich reward for improving the pecan. 
The seedling pecan is the next step toward pecan perfec- 
tion. Larger than the wild pecan, and thinner shelled, it equals 
or surpasses it in flavor, depending upon the variety of seed- 
ling under consideration. Selling at an average price of 35 to 
45 cents per pound, which is double the cost 
of the wild pecan, it has so much more meat 
and it is so much more accessible, that it is 
always a better paying purchase for the 
housewife. So justly popular has the seed- 
ling pecan become that the wise dealer and 
the discriminating housewife will have noth- 
ing to do with the inferior, thick-shelled 
pecan, which is brightly tinted and polished 
to disguise the inferiority. 




Tlie Pecan Makes More Progress Than Other Nuts Made In Centuries 

" With practically no improvement as a result of culture and breeding, but 
taken directly from nature, many of the wild pecans afford an exceedingly de- 
sirable product. Unconscious, and, therefore, unsystematic selection and planting 
of pecan seed about dooryards during a period of less than 200 years has de- 
veloped varieties of such desirable quality that the pecans most successfully 
compete with other species, like the almond and the walnut which have been 
under cultivation for many centuries." — Congressional Record for January, 1917. 



Keystone Pecan Company, ManJieini, Pa. 



21 



The Paper Shell Pecan 

Had the work of experts not gone further than estabhshing 
the improved Seedling Pecan, it would have justified all efforts 
— for the seedling pecan bore justifiable comparison with any 
other nut on the market in food value and accessibility; until 
the Paper Shell Pecan was developed from budded trees. 

The Paper Shell Pecan has an air-tight shell so thin that 
it is easily broken in one hand by a gentle pressure. Kernel is 
large, easily removed, of flavor so much finer that any observing 
person can distinguish it from any other pecan by taste alone. 
Instead of a bitter partition wall which imbeds itself in the 
nut when it is cracked, as in the wild pecan, the paper shell 
pecan has a thin, tissue-like membrane which is easily removed. 
With the paper shell pecan a larger portion of the total 
weight of tlie nut is meat than with any other nut, with the pos- 
sible exception of the finest almond. And this meat of the 
paper shell pecan contains seventy per cent, fat, while that of 
the almond contains but fiftv-four per cent. 

The paper shell pecan is the Queen of all nuts. 
It has no equal from the standpoint of size, appearance, 
accessibility of meat, size of kernel, and fine flavor. The only 
disadvantage is the limited supply — for there is but a small ter- 
ritory in which soil conditions and climate are right. The 
Avalnut is raised in England, France, Italy and in large quantities 
in the three Pacific coast states, and in smaller quantities else- 
where. The paper shell pecan seems to flourish best within a 
forty-mile radius around Albany, in Southwest Georgia. Of the 
half million budded pecan trees in the world, two hundred and 

forty thousand, or practically 
half, are in this forty-mile 
radius. Were complete records 
of yield accessible, it would be 
seen that this half of the budded 
trees has produced far more 
than their portion of the crop. 




While State Entomologist of Georgia, Mr. E. L. Worsliam, wrote : " The 
Pecan Industry has developed beyond the point where it ma tters not what' you 
or I believe . It is a success. Results are being produced of wide interesFand of 
permanent character, and the industry in the Albany district in the hands of 
competent men has wonderful potentialities. The hundreds of thousands of 
dollars invested by shrewd business men in Commercial Pecan properties, after 
personal investigation, argues that the development being recorded in the Albany 
district is meritorious." 



The paper 
shell pecan — 
the queen of 
all nuts 



Quality un- 
equalled but 
supply is 
limited 



99 



The Story of the Paper Shell Peean 



The First Three Steps 
In Establishing Paper Shell Pecan Orchards 

First, the Seedling Pecan Nut is Planted in the Nursery 




This picture shows a corner 
of the Nursery on our Cal- 
houn County Plantation, in 
which thousands of young 
trees have been grown. Se- 
lected seedling nuts from our 
bearing seedling orchard (in 
the background) have but 
recently sprouted, and are 
just above ground when this 
Brst picture is taken. 



A Few Years Later in the Same Nursery Corner 



One of our orchard unit 
o^vners inspecting the nur- 
series two years later. The 
vigorous, sturdy two year old 
trees have been budded to 
the standard paper shell 
varieties. 





SIR 


jll^^; 'f^i^^^^S^iit^ 









The Sturdiest Budded Trees are later Transplanted while Dormant, 
into the Orchard Units 




Illustration at left snows one of our 
unit owners, Mr. A. E. Pretty, 
Dawson, Yukon Territory, standing 
at a dormant tree in recently 
planted units purchased by Alaska 
and Yukon people. 

Illustration at right shows Mr. 
Henry E. Morton, President of the 
First State Savings Bank and of 
the Morton Mfg. Co., Muskegon 
Heights, Mich, (owner of 45 units 
on our plantation) standing at the 
same tree, three months later. 
Both pictures made to same scale, 
as Bgures of men show. (See letter 
of Mr. Morton, page 50.) 




April 8, 1920 



SAME TREE 



July 8, 1920 



Keystone Pceaii Company, Manheint, Pa. 



23 




THE 12 OZ., "GIFT BOX" of Hess Brand 
Paper Shell Pecans, which has been 
ordered and re-ordered by pleased pur- 
chasers in every section of the United 
States and Canada — and in many foreign 
countries, includin^^ Mexico, Cuba, Aus- 
tralia, New Zealand, South Africa, India^ 
China, France and Great Britain. 



Hess 

Brand 

Paper Shell 
Pecans 



are selected for their superior quality from among the finest Selected for 

dj I I !• • T'l finest flavor — 

^ uced anywhere m the pecan district. They are and superior 

the choice of thousands of satisfied customers, everywhere, i"»"ty 

because they are the finest flavored nuts which Nature produces. 

They are uniformly large in size, thin in shell and well filled with 
nut meat, as shown by illustration in natural colors on outside cover. 

Their plump kernels — of delicious flavor and wonderful nutritive 
value — are easily removed whole without the use of nut crackers. By 
following the simple directions in every box, the thin shell is easily 
cracked with your bare hand. 

They are packed in the beautiful 12-oz. Gift Box shown above; and 
sold at ^1.25 per box, 
under this Money Back 
Guarantee: — " Eat six 
at my risk — if dissat- 
isfied, return the bal- 
ance within ten days 
and get your ^1.25 
back"; yet out of 
thousands of packages sent out, 
less than six packages have ever 
been returned. 

THE 10 LB. CARTON for family use — the 
logical second purchase of_j_many pleased 
customers. 



Sold the 
world over — 
under this 
Money Back 
Guarantee 




24 



The Sforx of the Paper Shell Pecan 




One shipment of pecans, boxed, ready to send out 
— photographed in the packing room at Manheim. 



The 12"oz. gift 
box leads to 
orders for 10 
lb. cartons or 
175 lb. barrels 



America does 
not produce 
enough pecans 
of this 
standard 



We have Sold Tons of Hess Brand Paper Shell Pecans 

Though our Gift Boxes have enjoyed a remarkable sale 
during the Holiday Season, our business is by no means limited 
to that period. Orders for large quantities are received through- 
out the year from individuals for use in their homes; but since 
each year's supply has been exhausted in a few months, we have 
found it necessary to refund money continuously month after 
month until the new crop was harvested. 

Numerous purchasers of Hess Brand Paper Shell Pecans 
have reordered many times in a single winter — while many 
others who have first bought the i2-oz. box have ordered in 
large quantities up to 200 pounds, rather than be compelled to 
order so frequently. 

We have customers who buy by the barrel for their own 
table, and some who have ordered two and three barrels in a 
single season. Each barrel contains about 175 pounds. 

Our experience selling these high quality pecans shows 
that there is no question whether the public will pay the in- 
creased price. The real problem is to secure more pecans to 
meet the constant increase in demand. The whole southern 
section of the United States does not produce enough paper 
shell pecans of this standard to fill the demand for them. 



ELAM G. HESS. 



Keystone Pecan Company, Manhcitii, Pa. 



A Few Typical Cases of Re-orders 

Detroit, Mich., Jan. 30, 1919. 

I enclose check for 10 lbs. of Hess Pecans. Could you still take my order 
for another 10 lbs.? I wish you to place me on your orders for 75 lbs. of the 
pecans from next fall's crop. W. H. 

Sawyerville, Quebec, Mar. 18, 1919. 

Will you please take my order for twenty pounds of Hess Pecans from the 
next crop? The nuts are just splendid, and we never tasted anything like them 
before for flavor. R. G. B. 



Bought 
twenty pounds 
— orders 75 
pounds for 
next season 



Reading, Pa., Jan. 6, 1919. 

The 70 lbs. Hess Pecans received just before Christmas were eminently 
satisfactory and disappeared like hot cakes. I am enclosing check to cover the 
following order : 10 lbs. Ex. Fancy, 20 lbs. " A," 10 lbs. "B." W. O. L. 



Had 70 pounds 
orders 40 
pounds more 



Nov. 7, 1919. 
Please enter my order for 3 barrels of fancy grade pecans. W. O. I^. 



Dec. 



1919. 



The barrel of pecans arrived the day before Thanksgiving. The nuts are 
gone and I am ready for more; wish the entire order before the Xmas holidays. 

W. O. L. 



Orders 3 
barrels later 



F. B., Los Angeles, California (in the heart of the finest walnut district), 
ordered 22 oz. box for $2, Feb. 13th, 1917. March nth, 1917, wrote: "They are 
unquestionably the very best I ever ate, and I am wondering if you have more 
to offer, and if so, the price in bulk." Aug. 2, 1917, order booked for Fall, 
1917, delivery, 50 pounds Hess Brand Paper Shell Pecans. 

Nov. 27, 1917, sent check for $50 in payment of 50 pounds. 

February 26th, 1918, sent his third re-order for 50 lbs. of Hess Brand Paper 
Shell Pecans for delivery. Fall, 1918, for $50. 

In 1919, purchased 20 lbs., remitting $25.00; 1920, bought orchard units on 
our plantations. 



Buying in 
50 lb. lots 



Order received, Dec. 11, 1917, from Dr. M. B., Wabash, Ind., for $1 box 
of Hess Brand Paper Shell Pecans. 

Jan. 8, 1918, " Enclosed find check for $5 for which ship pecans like the 
12 oz. box recently sent me. They are the finest I ever ate." 

Jan. 24, 1918, sent check for $10 for more nuts. 

Feb. 9, 1918, bought orchard units. 



16 pounds 
in less than 
three months 



J. C, Seattle, Washington, wrote Jan. 29, 1917 : " The size, quality, and 
flavor are all of t'he very highest. They are richness itself. Regarding food 
value. I question if there is any nut on earth equal to it. I wish I had a barrel 
of them. You ought to plant at least 10,000 acres." 

April loth, 1917, ordered 10 lbs. more for Fall. 1917, delivery, saying. " They 
are the very best on earth." 



"Wish I had 
a barrel" 



26 TJw Story of the Palmer Shell Pecan 

" The Finest Nuts I Ever Saw " 

Says the world famous food authority, Dr. J. H. Kellogg 

Dr. J. H. Kellogg, head of the famous Battle Creek Sanitarium, 
is a world famous expert on nuts. His writings, leased on a half 
century of research, have shown that pecan meat is suitable for 
" every month in the year, for all climates, all work and all ages 
of mankind (except infants)," as Good Health stated. He has 
directed attention to the fact that pecans give all the food elements 
that animal flesh gives, in l^etter proportion and with assured free- 
dom from impurity and disease. He has made clear the vital impor- 
tance of \'itamines, found only to a very slight degree in animal 
flesh, Ijut profusely found in nuts. 

His unquestioned leadership in this field gives added importance 

to this letter: 

Battle Creek Sanitarium 

Battle Creek, Mich., Jan. i8, 1918. 
Mr. Elam G. Hess, Pres., 
Keystone Pecan Co., 

Hess Pecans are the finest nuts I ever saw. Wliat a blessing to the world 
it will be when these fine products of the vegetable kingdom come to be better 
appreciated by the public. J. H. Kellogg. 

From Another Food Authority 

New York City, Dec. 27, 1916. 

It is not strange that Hess Pecans are so much appreciated ; they are so 
good to eat. I ate a dozen at' my supper and feel that could everyone eat them 
every one would we benefited. 

Dr. Elmer Lee {Formerly Editor Health Culture'). 

The Hess Brand Paper Shell Pecan is its own best advocate. 
Those who taste it, quickly see why such superior pecans sell readily 
at $1.25 per pound, while wild pecans are selling at 35c. per pound. 
The only difificulty is that not one person in a thousand has ever 
tasted the improved Paper Shell Pecan. Any thinking person, 
checking over the records of increasing sales year after year, is 
sure to agree with Burbank, America's foremost horticulturist, when 
he says, " We have now one pecan where we ought to have a 
million." 



Keystone Pecan Cojiif>an\'. Mauheiiii. Pa. 



27 



More Evidence of Superiority on Hess Brand 
Paper Shell Pecans 

Covington, Ky., Jan. l6, 1919. 
Tlie barrel of Hess Pecans tliat you sent me got here in good condition, 
weight just as you say — 202 lbs. — all right. They are certainly fine nuts and 
fine to eat. Nuts and apples make a fine meal, take that from me. Friends of 
mine think they are the best nuts (pecans) they ever came across. My advice 
to the public — more nuts, less meats and there would be less sickness. I have 
lived on nuts, fruit and vegetables for the last four years and never sick. 

F. J. L. 

Auckland, New Zealand, Mar. 8, 1920. 
Received safely the 12 oz. box of Pecans which you so promptly sent me 
on receipt of price. The pecan is unknown out here, and the arrival of this 
stranger caused no little excitement. The pecan is all you claim for it — we all 
pronounce it perfect. ' F. L. G. 

Columbus, Ohio, Nov. 29. 1919. 
The box of Hess Pecans arrived O. K., but they didn't last long. I never 
saw such a wonderful product in my life, and as for food value — we need not 
worry about Beef becoming short or extinct. H. J. W., M.D. 

Goulburn, Jan. 14, 1918. 
They are the first pecans that I have ever seen and I must say that they 
come entirely up to your description and are splendid nuts. C. F. M. 

Cleveland, O., Dec. 24, 1919. 

I am in possession of the 10 pounds of the Paper Shell Pecan. Without 
doubt it is the finest nut that exists on earth. I am happy I have bought 5 
Units of your wonderful plantation. M. M, 

New Orleans, La., Dec. 30, T918. 
I have received the box of Hess Pecans. I like them so well that I enclose 
payment herewith, and request you to send a box to Mrs. G. D., New Orleans. 

C. F. L. 

South Bend, Ind., Dec. 13, 1919. 
The 10 lb. Box of Pecans you sent me came to hand and are good, fresh, 
and very fine. I enclose you my check for $25 for two more 10 lb. boxes. 

A.J. 

San Jose, Cal., May 3, 1919. 
I received the box of Paper Shell Pecans, and enjoyed them immensely; 
would say they are by all odds the best I have ever eaten. I have also eaten 
the Creole Pralines of New Orleans, and the nuts used in that confection, 
although good, do not compare. W. S. M., Jr. 

Wharton, Tex., Dec. 4, 1919. 
I am in receipt of the 10 lb. package of Hess Paper Shell Pecans, and I 
wish to state that they are the very finest and best flavored that I have ever 
tasted. You have produced a wonderful nut and it is all that you claim. 

R. A. G. 



Over 200 
pounds in a 
single order 



"Perfect" says 
New Zealand 
purchaser 



Food value 
superior to 
beef 



'The finest 
nut on earth' 



Liked 10 lb. 
box, orders 
two more 



By all odds 
the best 



Wonderful 
flavor; it is 
all that you 
claim 



' Finest pecan I ever ate." 



Quanah, Texas. More praise 

E. S. from Texas 



28 



TJic Story of t!ic Paper Sliell Pecan 



few more 
Bmmenda- 
ons from 
lany received 

e-orders and 
le cash — 
rove 
jperiority 



npossible to 
ipply dealers' 
itnands 



ew York City 
in consume 
le world's 
ippIy 



The Highest Priced Pecans — Yet Demand 
far Exceeds Supply 

A high official of the city of New York wrote: "Such pecans never were 
seen before in our neighborhood. They are all you advertised them to be. I 
sent a box on to my daughter in Boston." 

From another, whose husband is at the head of a publication which enjoys 
national prestige as an exponent of the finest nuts and other foods by mail 
order, we received the following letter, along with the second order : " Enclosed 
find check for which send package of your Hess Pecans. Kindly ship these at 
once as we wish them for Thanksgiving." 

Why take more of your time with detailed copies of letters 
from customers ordering and re-ordering Hess Brand Paper Shell 
Pecans? Is not the fact that re-orders were received in itself the 
best evidence of superior quality when it is considered that the sell- 
ing price of many of these shipments was $1.25 for 12 ounces, or 
at the rate of $1.65 per pound? 

The man whose wife wrote the last letter questioned whether 
any one would pay this price — for an addition of fifty per cent, of 
the price of the average paper shell pecan was too much, in his 
opinion. He questioned the price before he sampled the nuts and 
noticed how much they were preferred in his own home and among 
his friends. After that the price was forgotten and the recollection 
of superior quality led him to re-order, just as it did many others. 

For the past several years we have had to confine our sales 
almost entirely to mail orders, because the supply has failed to in- 
crease quickly enough to meet the demand. But in 1914 we made a 
test in one American city of only 51,000 population (based on the 
1910 census) through one wholesale grocery firm. Paper shell 
pecans had not been previously known in this section, their salesmen 
said that it was absurd to attempt to market a 12-oz. box of Hess 
Brand Pecans at the retail price of $1.00, then prevailing. Yet 
grocers re-ordered and re-ordered till our available supply was ex- 
hausted — the demand created by the nuts themselves astonished 
all concerned. 

The city in which this test was luade was not our home town. 
It does not stand above the average in per capita wealth — nor is 
there any evidence to show that the people of this city are more 
likely to be interested in pecans than any average American. To 
make such a test in a large city like New York was impossible — for 
the entire yield of a 10,0000-acre plantation, planted twenty trees to 
the acre, could not supply a week's demand there, if New York 
bought pecans in the same proportion as the city cited above. 



A leading agricultural publication says : 

" Tyler is a Texas town with about 12.000 people who eat a carload of 
pecans every year. If New York ate pecans at the same rate, it would con- 
sume our whole crop." ("Whole crop" refers to all of America's crops com- 
bined, which is also the world's crop.) 



Keystone Peeaii Company, MauJie'uii, Pa. 



29 



Why This Phenomenal Demand for Finer Pecans 

There are many reasons for this remarkable demand for the 
finest grade pecans — despite the higher price — which reasons are 
briefly indexed on the five following pages. 

The greatest of these reasons is the superior quality of these 
pecans, as shown by tests on pages 33 and 34 — the fact that they 
have a greater content of easily digested nut meat, of attractive 
appearance and greatest nutritive value, which nut meat is easily 
accessible, due to their thin shells. 

There is a strong movement the world over toward nut meat as 
the " true meat," in which some have joined for religious reasons, 
some for ethical reasons, others from dietetic or hygienic considera- 
tions — and many others because of increasing knowledge of food 
values. 

The Seventh Da)^ Adventists will refer you to the twenty-ninth 

verse of the first chapter of Genesis, which reads : 

" And God said. Behold, I have given j'ou every herb bearing seed, which 
is upon the face of all the earth, and every tree in the which is the fruit of a 
tree yielding seed ; to you it shall be for meat." They reason that according to 
this passage "true meat" grows on trees, and in this belief they are joined by 
many others for ethical, dietetic and hygienic reasons. 

Everywhere in America there are large numbers of people, 
organized and unorganized, who will not eat the flesh of any animal. 
In sanitaria of all sorts there is a tendency to reduce to the mini- 
mum the use of all ani- 
mal meat or do away 
with it entirely. In one 
system of forty sanitaria 
there are practically no 
drugs used because the 
patients are put on a per- 
fected diet system in 
which nuts are substi- 
tuted for animal flesh. 
At Battle Creek Sani- 
tarium alone, under Dr. 
Kellogg, over 10,000 pa- 
tients have adopted the 
meatless diet. Nut meat 
is largely used there to 
replace animal flesh. 



A 31., YEAR OLD TREE on our 
plantation, photographed August, 
1920. October it bore many clus- 
ters of large, fully developed pecan 
nuts. 





.. v!feh:A ^JP^ .**.^ 




f 




« 


*•*--.■"-/ 




f. 



The superior- 
ity of these 
finer pecans 



The move- 
ment toward 
nut meat as 
the "true 
meat" 



By religious, 
ethical and 
hygienic 
organizations 



30 



The Sforv of the Paper SJiell Pecan 



Nuts Meet the Demand For Uncooked Foods 



The most 
perfect un- 
cooked food 



Less butter- 
fat demanded, 
more nut-fat 



jNIany pli3'sicians who specialize in diseases of the intestinal 
tract are advising the use of uncooked foods. Dr. Kellogg, in 
his book, Colon Hygiene, sums up one strong argument in 
simple, non-technical language when he says on page 223: 
" Raw food resists the destructive changes which are produced 
by bacteria, while cooked food makes no such resistance." 

Nut meat is practically the only source of both protein and 
fat, in large proportions, which it is safe to eat uncooked. This 
statement is readily proved by high authority. 

In the Congressional Record for Januarj' 6, 1917, we read: 
" Nuts occupy a unique position in the list of important food 
products, in that, with the possible exception of a few other 
fruits, in the raw condition they alone afford a fairly complete 
and balanced food for human beings." 

The fact that nut importations in 19 17 were nearly ten 
times as great in value as those in 1900 — while the consumption 
of animal flesh had failed to even keep pace with the increase in 
population — is evidence of increasing public recognition of the 
great and varied advantages of nut meat o^■er animal flesh. 

Possibly you will find this increase in the consumption of 
nut meats even more surprising when you consider that there 
was practically twenty per cent, less butter sold from America's 
farms in 1909 than in 1899, according to U. S. census figures. 
In other words, the consumption of butter, which is the prin- 
cipal table article competing with nuts in fattv content, was 
falling off to four-fifths during practically the same period while 
the consumption of nut meat was increasing so rapidly. 

Perfected pecan nuts contain more protein than beefsteak, and 
almost as much fat as butter. Isn't it only natural that people 
should want their nourishment and fat in this concentrated form 
— hermetically sealed and kept pure by nature? Is there any such 
assurance of purity and cleanliness on butter — or on beefsteak? 

Place a Hess Brand Paper Shell Pecan on a hat-pin, light 
the nut-meat and notice that it burns like a candle because it is 
seventy per cent. fat. 



"At this age (eight to ten years) the best parts of the orcliards under the 
most favorable conditions and in favorable years will not infrequently produce 
from twelve to fifteen pounds per tree. The average number of trees per acre 
of the orchards already planted is twenty. Twenty trees per acre, each aver- 
aging twelve pounds, yield two hundred and forty pounds per acre." Speech of 
Congressman Frank Park. Jan. 6, 1917, as reported in the Congressional Record. 



Keystone Pecaii Company. Manheiui, Pa. 



31 



Pecans For Sundaes and Candies, Etc. 

The young women of America, who have clianged so 
largely from soda water and ice cream to nut sundaes, may not 
realize that they are getting increased nourishment — Init that 
is the case. That this is no small element in the consumption of 
pecans is evidenced by the fact that one druggist alone uses 
1,500 pounds of crushed pecan meat per year for nut sundaes — 
while hundreds might probably use as many if the true figures 
were known. 

Nut candies are in such great demand that the best con- 
fectioners are astonished. But not all nuts are fit for use in 
summer. The confectioner who is anxious to produce a quality 
product, places his dependence upon the pecan — the finest of 
nuts — which nature has furnished in an air-tight shell, which 
assures satisfaction the year round. The confectioners of New 
Orleans — a hot weather city — long since learned their lesson 
and that city is almost as nmch noted for its pralines — a pecan 

nut confection 
— as for its 
wonderful fete, 
the Mardi Gras. 
Pralines were 
too good to be 
confined to New 
Orleans alone. 
Along the 
boardwalk at 
Atlantic City 
a n d other 
watering places, 
and at the finer 
con f ectionery 
shops of the 
larger cities, they are in good demand. There is no other way to 
make acceptable pralines except by using pecan nuts — the finest 
pralines require that the nuts be whole, which, in turn, indicates 
another need for paper shell pecans. 




Enos H. Hess, Second Vice President, and some 
stockholders of the Keystone Pecan Plantation. 



The pecan is 
the concen- 
trated form of 
nourishment 



" A Greater Future Than Any Nut Raised In This Country " 

" It is not many years since these delicious nuts, the Paper Shell Pecans, 
were first introduced to the people of the North, and wherever they have gone 
they have met with instant and cordial favor. The Paper Shell Pecan has a 
greater future than any other nut raised in this country. It is a most delicious 
nut." Geo. K. Holmes, noted authority on agriculture, Washington, D. C. 



32 



The Story of tJie Paper SJiell Pecan 



Greater 
digestibility 



Convenient, 

condensed 

nutriment 



Maximum Food Values In Condensed Form" 

One remarkable fact about the improved paper shell pecan is 
that it is at the same time richer in protein and fat than other nuts, 
yet is more digestible. People who say, " I cannot eat nuts because 
I sufifer from indigestion," are surprised to hear of pecans being pre- 
scribed by physicians — until they try the Paper Shell Pecan them- 
selves and find that it agrees even with the invalid. Unlike other 
nuts which contain less fat — it can be eaten in quantity without salt 
without any ill effect. This is probably due to the fact that the im- 
proved pecan contains an oil which seems to possess many of the 
lubricating and healing qualities which are found in olive oil. 

The digestibility of pecan fat is an established fact — pecans 
are used largely at such scientifically conducted sanitaria as 
those at Battle Creek as a substitute for meat and corrective 
diet in troublesome cases of intestinal derangement. 

Consider the many fortunes made in olive oil — then remem- 
ber that even if scientific research should show that pecan oil is 
not so beneficial as olive oil, the pecan has many manifest advan- 
tages in its more appetizing form, assurance of cleanliness and 
purity, etc., which makes its future promising. 

No authority has ever questioned the nutritive value of 
the pecan. Even the wild pecan, which is far inferior in nutri- 
tive qualities to the Paper Shell Pecan, has received high recom- 
mendation from eminent authorities. But the fact that this 
nutriment was locked up within a hard shell, separated by a 
partition so strong and bitter that it was seldom possible to get 
out a saisfactory kernel, kept the wild pecan from enjoying the 
wide popularity it deserved. The introduction of the improved 
seedling and paper shell varieties not only led to an interest in 
these improved varieties, but caused such an increased demand 
for all pecans that prices rose on even the poorest wild pecans. 
But the public found that the best pecans are the cheapest in 
the end — and the demand for pecans has increased most rapidly 
on these grades from which the largest kernels, containing the 
utmost in nutritive value, could most easily be removed whole. 

From one of the largest nut-tree nurserymen in the world : 

" The demand for pecans of all descriptions is increasing faster than the 
supply. . . . The large pecans that we raise bring from 50 cents per pound 
up to $1.25. We do not think that the price will ever drop a great deal, though 
a great income can be had even at 25 cents per pound or even lower if trees are 
ten or more years of age. If one had $1,000 to invest he would be satisfied 
with 7%, which is $70, yet five or six trees will bring in this income. There are 
no diseases or insects that are bad on the pecan, nothing like as bad as with the 
apple, peach, etc., nothing that is anywhere near ruinous. Pecan trees are 
naturally a wild tree and therefore very hardy." 



Keystone Pecan Company, lilanheini, Fa. 



33 



A Test Which Proves The Best Pecans 
Cheapest In The End 

A comparison was made of equal weights of the following 
grades of pecans : 

First, Common wild pecans selling at about 25c per pounil 

Second, Common seedling selling at aliout 30c per pound. 

Third, Selected seedling selling at an axerage price of 40c 
per pound. 

Fourth, Average Paper Shell Pecans, retailing at an aver- 
age price of about 75c per pound. 

Fifth, Hess Brand Paper Shell Pecans selling at $1.25 per 
pound. 

This comparison — on the five points (A-B-C— D-E) 
detailed below on this page and on the following page — shows 
which gives you the most for your money. 

A — Before Cracking — Though size of the nut whole 
counts for but little in judging pecans, as compared to the 
quantity and cjuality of the meat within the shell, those making 
the test were interested to note that even in the case of 
the few paper shell pecans in Class Four which seemed larger 
than an average Hess Brand Paper Shell Pecan, these larger 
shells were later found to be only partially filled with meat, or 
with many kernels shrivelled. 

B — Opening Process. — The Hess Brand Paper Shell was 
found to open more readily in the hand without nut crackers, 
than did the other classes of nuts when nut crackers were used. 
When the fragments of shell were compared it was easy to see 
why — superior thinness of shell distinguishes Hess Brand Paper 
Shell Pecans. 

The meat in the Hess Brand Paper Shell Pecans filled the 
shells completely, while large air spaces were noted in many 
varieties in Class Four. 

C — Separating Meat From Shell. — \\'hen various lots of 
nuts were carefully opened, in separate piles, a careful compari- 
son was made of the meat and shells in each pile. 



A comparison 
of equal 
weights of five 
grades 



Tested on 
five counts 



" Nature has prepared the soft shell pecan for man's food by making the 
kernel easier both to extract and to digest," says a well known pecan specialist. 



34 The Story of tlic Paper Shell Pecan 



The number of wliole kernels was counted — no other pecan 
had four-fifths as many whole kernels as were found among the 
Hess Brand Paper Shell Pecans. The common wild pecan and 
the common seedling had such hard shells that the meat was 
practically all broken to small fragments in opening the shells. 
No detailed comparison was necessary between these crumbs 
of nut meat, mixed with shell and pith, and the whole kernels 
or half kernels of the Hess Brand Paper Shell Pecans. 

D — The Pith Test.— In the Hess Brand Paper Shell and in 
the Paper Shell Pecans of the Fourth Class there was prac- 
tically no pith — the inner partition taking the form of a thin 
membrane which was easily removed, instead of the thick, bitter 
wall of the two cheaper classes of pecans. 
The most £ — The Final Test. — \\'hen the nut meat, which was in 

meat per 

dollar from appetizing or edible form, was separated from the shells and 

prrced^nuts partitions in each case, it was found that for table use the Hess 

Brand Paper Shell gave the greatest weight of nut-meat for 
every dollar invested in the nuts, carriage and opening costs 
included. The average paper shell variety which costs nearly 
as much as the Hess Brand Paper Shell was a poor second, 
followed closely by the Third Class (the selected seedlings), 
while the two cheap grades were in the end the most costly in- 
vestment — because they yielded so small a quantity of satisfac- 
tory nut meat for each dollar invested. 

This is also confirmed by manv other tests, which show 
that even including small particles of nut-meat, which are far 
from appetizing in form, the wild pecan and the common seed- 
ling yield less than four pounds of meat to each ten pounds of nuts; 
the Selected Seedling Pecan and the common Paper Shell about 
five pounds of meat to each ten pounds of nuts; and the Hess 
Brand Paper Shell Pecan about six and three-quarters pounds 
of meat to each ten pounds of nuts. 

With such superiority proven for Hess Brand Paper Shell 
Pecans, it is no longer a question whether the public will pay 
the higher price. It is paying it. 



Oskaloosa, la., Jan. 8, 1920. 
The nuts certainly are life size and look good enough to eat. Every one 
who was so fortunate as to get some of the nuts, and they were quite a few, 
pronounced them the finest ever. Here is wishing all good things for the 
pecan company. R. S. 



Keystone Peeaii Conipauy. MciJilteiiu. Pa. 



35 



More Pecan Orchards — A Vital Necessity 

Our only problem NOW is to meet the demand for the 
highest grade Paper Shell Pecans. 

America demands more fine pecans — it is hungry for them. 

Not only because of the superior food value of pecans; 
nor only because of their many advantages as the purest, most 
condensed of all natural food products, but also because of their 
alluring flavor. As Prof. Hutt, Ex-President of the American 
Pomological Society, well puts it, " Once a pecan eater, always 
a pecan eater." 

Wherever the improved pecan goes — the world over — it 
creates its own market. 

It is simply marvelous how hungry the world is for these 
fine pecans, and it will be hungry for many years to come 
because the increase in supply does not keep pace with the 
rapidly increasing demand for high quality pecans. The obvi- 
ous remedy, therefore, is to produce more fine pecans by plant- 
ing more pecan orchards. 



"Once a 
pecan eater, 
always a 
pecan eater" 




Small branches showing how pecan nuts grow. 



36 



The Story of the Paper Shell Pecan 



How Pecan Trees Do Grow 



on our plantations in South Georgia once 
their wonderful root system is established. 




# 


%^^ 


M 


Ih'l 


r" ^m 


K^^"^'^ ^ 


1^ -m 


^^^^ 







June 1919 



SAME TREE 



July 7, 1920 



Above— C. L. Cudebec, of Denver, Col., and Fred. W. Above^A picture to same scale, of same tree, one 

Burger, of Boulder, Col., (right) at a tree planted in year later. The growth in one year is shovi.'n by por- 

1919 on one of Mr. Burger's units. Photo six months tion of tree above hand of boy (Maurice Forman, of 

after planting. Nogales, Arizona). 




Pecan trees on our plantations — 3,':; years old. 



Kcvsfoiic Pecan Coinpaiiy. Manhciin, Pa. 



37 



Our Co-operative Profit Sharing System 

Like all tree crops of value, pecans do not bear the first 
few years after planting. During this period before bearing 
begins, the greatest care and attention are necessary — once the 
pecan orchard is well established, the trees are hardy as an oak.* 

Our co-operative, profit-sharing plan gives your pecan 
orchard the benefit of the skill and experience of our trained 
horticulturists, and of mechanical facilities which it would be 
impossible for the average pecan orchardist to possess. 

Our pecan orchard plantations, totaling over 7,300 acres, 
are all located near Albany, Georgia, the " hub of the pecan 
universe." The land has been approved by experts of highest 
standing as possessing the rare character of soil necessary. 

Corroborating these opinions is the fact that we have right 
on our property many pecan trees, bearing seedling nuts in 
large quantities, despite the fact that they were planted thirty 
trees to the acre fiften and twenty years ago. Now only twenty 
Paper Shell Pecan trees are being planted to the acre, because 
of their vigorous growth. These trees will undoubtedly increase 
in size and in annual vield everv year till thev are forty years 
old — and bear their maximum crop for a century or more. 

The Keystone Pecan Company was organized and incorporated 
for the purpose of planting its property with Paper Shell Pecans 
on a co-operati\e and profit-sharing basis. That is, of the 7,395 
acres, 5,400 acres will be sold to investors, the investor buying as 
few or as many acres as he desires. From the beginning the com- 
pany has been planting the property to Paper Shell Pecans of stand- 
ard varieties, twenty trees to each acre unit. It cultivates and cares 
for the trees and the land for a period of five years from planting 
of orchard units, and the charge per acre-unit includes land, clear- 
ing, furnishing trees, planting, cultivating, care, etc. After this 
period the company shares with the unit holder in the jirofits from 
the nuts as explained on page ^%. Our unit plan is considered by 
conservative investors as the safest, most equitable and most profit- 
able plan to plant our large Pecan Orchard Plantations in the 
shortest possible time. 



Trained 
specialists and 
our excep- 
tional equip- 
ment on your 
units 



Twenty Paper 
Shell Pecan 
trees of stand- 
ard varieties 
on each 
acre-unit 



* In the proceedings of the National Nut Growers Association we read of 
many pecan trees which have remarkable records for long life and great yields. 
It tells of one tree, now no years old. which has borne every year for thirty 
years, bearing 400 pounds of nuts in a single season. .-Xnother is now 75 years 
old and has borne every year for forty-one years — largest annual crop being 800 
poimds, average crop over 500 pounds per season for thirty years past. Another 
property has borne as high as 900 pounds per year and has borne every year 
for forty-one years. 



38 



The Story of the Paper Shell Pecan 



We Sell You The Land, And Establish Your Orchard 



All trees that 
die replaced 
without 
charge 



Crops 

marketed for 
you 



Sold on easy 

monthly 

payments 



You own 
the land 



Under this attracti\-e plan the company agrees to seU to 
investors land up to 5.400 acres from its plantations. The 
interest of the company and its obligation does not cease with 
the sale of the land, for on each acre-unit are planted twenty 
pecan trees of the finest standard varieties. 

The company further obligates itself to do all the cultivat- 
ing necessary — caring for the young trees and the land for a 
period of five vears from original date of planting orchard units. 
replacing at its own expense all trees that die, so that at the end 
of that period your orchard will have twenty healthy, thrifty 
trees. All this is done without expense to the buyer. The total 
net proceeds from any nuts grown during this development 
period, will be paid to tlie Orchard Unit Owner after deducting 
I2j.'2 per cent, commission for gathering and marketing. 

After the fi\-e-vear (:le\'elopment period the Company will, 
at the option of the unit owner, enter into an agreement to 
operate the property as agent for the unit owner on the most 
profitable basis, for such period of time as shall be mutually 
agreed upon, fertilizing and farming the land, cultivating and 
pruning the trees, as well as gathering and marketing the 
pecans, receiving, after the rjecessary expenses are deducted, 
I2j^% of the profits, 87^^% being paid to the Orchard Unit 
0^\"ner. Under the co-operative profit-sharing" agreement and 
plans as outlined there should be enormous profits. 

As the expense of developing is distributed over a number 
of years, the company has arranged to sell the orchard units 
on small monthly payments, thus placing a golden opportunity 
within the reach of all investors and giving them a chance to 
make their money w^ork as efl^ectively for them as if they them- 
selves were operating on a large scale. 

Remember, you become alisolute owner of the acre of land 
in your orchard unit. The land is cleared, the pecan trees are 
planted, cultivated and cared for as a whole on a large scale. 
This is co-operation under a system which relieves you of every 
worry and which makes for economy and large profits. 



" The pecan industry is a husky infant with ahiiost boundless possibilities. 
We are building an industry, which, for generations, should yield its bountiful 
crop of delicious food and bring millions of dollars to our citizens." Con- 
gressional Record of United States, page 1478, Vol. 54. 



Keystone Pecan Coiupanw Maiiheiiit, Pa. 



39 



The Practical Answer — The Unit Plan 

There are many people \vho know of the great successes 
made in pecan growing in this district, wlio would be glad to 
buy five, ten or twenty acres of our Pecan Orchard Plantation. 
The land in itself would undoubtedly be a good investment, 
because cases are on record showing increase of double and 
treble value on land which does not have an orchard. But this 
would not be of any great advantage in solving the problem of 
supplying more of the finest pecans unless the purchaser had 
the knowledge, skill and time to bring his trees to the bearing point. 

Even assuming that he could himself bring the trees to 
bearing, his ability to market his product advantageously could 
not possibly equal that of a co-operative group of orchardists, 
who have the most skilled supervision service and the advan- 
tages regarding marketing which come from collective effort. 

With several carloads to ship instead of a few barrels, the 
large orchardist is in a position to command the very lowest 
rate and to reach the market in just the right season. 

Ask any member of a Citrus Fruit Exchange whether he 
has made more money since he joined that organization than 
he did before, and he will tell you an interesting story which can- 
not fail to convince you of the advantage of collective market- 
ing. Yet oranges and grape fruit, the products of the members 
of these exchanges, are perishable in such a short time that the 
benefits derived are small compared with those gained by co- 
operative marketing of Paper Shell Pecans. 

There are other advantages of collective effort which ex- 
ceed even the advantages in marketing. Among them is the 
advantage of skilled supervision at minimum cost. The profes- 
sional or business man can live in the North, enjoying the in- 
come which his specialized efforts assure, yet be growing his 
pecan orchard in the South under the supervision of expert 
pecan horticulturists whom he could not possibly afford to 
retain for a plantation of less than a thousand acres and with 
labor costs reduced to a minimum by such skillful management 
and the use of the most modern mechanical appliances such as 
tractors, etc. 

He need not lose an hour from his regular business to 
supervise the gathering and marketing of his crop of pecans. 
While he makes money at his own business, his orchard unit 
also makes monev for him without sacrificing his time. 



Expert super- 
vision at lower 
cost than 
hired help 
by our plan 



Co-operative 
marketing 
assures higher 
profits 



Live at home 
raise pecans 
in Georgia 



40 



The Story of the Paper Shell Pecan 



Our Pecan Orchard Plantations Are Divided 
Into One-Acre Units 

Each twenty-tree unit is platted off on tlie p!an of our 
property and indicated with an Orchard Unit number. 

In each of these units twenty pecan trees are planted. 
The purchaser of an Orchard Unit secures absolute owner- 
ship of his land, Imt each entire plantation is operated as a 
wliole. This plan has made it possible for us to clear the land, 
plant, cultivate and care for the young trees at a fraction of the 
cost which would be necessary if the units were operated 
separately. 

The cost of land, cost of clearing and cost of setting trees, 
etc., is of such magnitude as to be almost prohibitive to any 

person developing a small acreage. 
Under the Orchard Unit Plan this cost 
is reduced owing to the scope of the 
undertaking. It is generally conceded 
that when you develop orchards in large 
tracts of 1,000 acres each or more, the 
cost of machinery, equipment, live stock, 
management and other essentials — dis- 
tributed over the whole area — is there- 
fore far lower per acre than when 
you develop a limited area, such as 
fi\'e, ten or even fifty acres. A small 
orchard managed on a small 
scale cannot produce pecans 
nearl}' as economically as if 
that small orchard is a Unit 
under large plantation man- 
agement. 

The company gains also 
by the natural increase in 
value of the 2,000 acres of 
fertile pecan growing land 
which it is holding for itself 
under the same conditions 
which applv to any unit in 
the 5,400 being sold. 

Illustration at left: Upper picture shows James J. Best, Canton, Ohio, photographed 
June, 1918, at one of the newly planted trees on his 21 acre-units. Picture below shows 
same tree two years later. Great growth of head and thickening of trunk result from our 
intensive cultivation. 




Keystone Peeaii Cojii/^aitv. Maiilieiin, Pa. 



41 



Which Builds Productive Orchards 



ntensive cultivation by Mechanical Power 
—Mule Power — Man Power. 




various stages of 
Keystone horticul- 
aiid man power, 



Two of our six tractors at work on one of the 51 acre-units owned by Mrs. C. J. Balliet, Lehighton, Pa.» 
pulling Roderick-Lean ^4 disk harrows. Note also on page 43 the mule drawn plows. 

The Keystone Pecan Co. has set as its goal the production of pecan orchards second to 
none. To achieve this, all work is planned many months ahead of operations, every detail 
carefully considered and specifications drawn which cover every phase of the work from 
the planning of the tree rows, the planting of the young, dormant, budded, paper shell pecan 
trees, to the care and cultivation of these trees throughout the entire development period. 
These specifications cover the selection of trees of the standard varieties, the size and quality 
of the trees, the methods by which they are dug in the nursery, the size of the hole in which 
they are planted and the methods of planting; with especial attention to tlie character of 
the soil placed in the tree holes and the methods of replacing the same. The proper system 
of fertilizing when planting and at each subsequent stage is carefully outlined and all other 
work is done under the supervision of skilled e.xperts. 

The cultivation at the various periods of the year and the 
growth is provided for and carried out with utmost care. The 
turists insist upon intensive cultivation using mechanica' 
each in its separate sphere to complete their 
carefully planned system. The use of power- 
ful tractors for plowing and harrowing with 
24-disk Roderick-Lean harrows has produced re- 
sults which would otherwise be unattainable. 
Throughout the growing season a thorough har- 
rowing at ten-day intervals conserves the mois- 
ture, destroys no.xious vegetation and so im- 
proves the condition of the soil that its sturdy, 
vigorous growth continues. 

.'kt certain stages tractor cultivation is aug- 
mented by mule drawn plows which in alternate 
plowings turn the soil to and from the trees. 
These are followed by Planet. Jr. Cultivators. 

This work is further augmented by hoeing 
squads working under thorough supervision ( see cut 
at right). The result of this intensive cultivation is 
growth — quick growth — substantial growth. 

Hoe hands augment the tractor and mule cultivation by 
hoeing around every tree on the plantation at approxi- 
mate 10-day intervals during the growing season. 




42 



Tlic Story of the Paper Shell Pecan 



One of the Safest Industries — The Profit is O. K. 

L. J. Cooper, President of the First National Bank of \\"av- 
cross, Georgia, clearly states the whole proposition, when he 
says: "The pecan industry is in its infancy, but is being de- 
veloped very rapidly in this immediate section. It is considered 
one of the safest industries in South Georgia, and the profit is 
O. K. once you get the trees in good bearing condition." 

Far-sighted business people are investing in pecan orchards 
because their investigation proves that the bearing pecan 
orchard is " one of the most profitable and permanent of agri- 
cultural investments." See statement of Luther Burbank, the 
Edison of Agriculture on page 19. 

Below is a table showing a conservative estimate of the 
probable yield of an acre orchard unit in this district. The 
figures are not guaranteed, but are to the best of our knowledge 
and belief accurate and authentic." 

The first column in this table refers to the number of years 
from planting in the orchard units. 



4th year 

5th year 

6th year 

7th year 

8th year 

9th year 

loth year 

15th year 

20th year 



er tree, baaed on aver- 


Average yield 


Average in- 


Income 


age records of vari- 


per tree, nuts 


come per 


per 


ties de 


veloped 


at 40c. a lb 


tree 


unit 


a few nuts. 








2 to 


3 lbs. 


2* lbs. 


$1.00 


$20.00 


4 to 


5 lbs. 


44 lbs. 


1.80 


36.00 


7 to 


9 lbs. 


8 lbs. 


3-20 


64.00 


ID to 


12 lbs. 


II lbs. 


4.40 


88.00 


18 to 


25 lbs. 


21 lbs. 


8.40 


168.00 


27 to 


50 lbs. 


43i lbs. 


1733 


346.60 


100 to 


150 lbs. 


I2S lbs. 


50.00 


1,000.00 


150 to 


300 lbs. 


225 lbs. 


90.00 


1,800.00 




.j^tae' 






.'■■ ■■ - ,a5> 



44 



The Story of the Paper Shell Pecan 



J. R. Pinson, near our Mitchell Co. plantation, reports 685 pounds from 246 
trees, an average of 2,8 pounds per tree, in the fifth year. 

R. P. Jackson makes affidavit to a yield of 1,056 pounds the fiftli year from 
his 259 pecan trees, or an average of 4^1( pounds per tree. 

The Monticello Board of Trade, Monticello, Florida, directs attention to 95 
trees of finest paper shell pecans owned by H. C. White, at Putney, Georgia, 
which bore 380 pounds of nuts in the sixth year. 

J. A. Kernodle reports 17 pounds per tree the sixth year from a group 
of trees. 

J. R. Pinson reports a yield of 2,450 pounds from a 13-acre orchard in its 
seventh year, average of 190 pounds per acre, or 9V2 pounds per tree. 

B. W. Stone, Ex-President of the National Nut Growers' Association, re- 
ports a yield of 1,300 pounds from 3 acres the eighth year, which figures over 
20 pounds average per tree. 

I. P. Delmas reports a yield of 9,750 pounds of pecans from his 32}, trees 
in the ninth year, an average of 30 pounds per tree. 

T. S. McManus reports 165 pounds of nuts from one tree the tenth year. 
He states that he can show average yields of 50 to 75 pounds at ten years. 

Theo. Bechtel, President of the National Nut Growers' Association, reports 
a yield of 100 pounds in tlie loth year and of 185 pounds in the 13th year. 

B. W. Stone, in his 
book, " The Pecan 
Business," tells of one 
tree which in its 
seventh, eighth and 
ninth year bore an 
aggregate of 200 
pounds of nuts. The 
same tree bore 106 
pounds in its tentli 



year. 




I. P. 
ports a 
pounds 
from a 


Delmas re- 
yield of 235 

of pecans 
tree thirteen 



years old. 

John D. Gunn re- 
ports a yield of 26S 
pounds in a single 
season from one of 
his paper shell pecan 
trees. 



A 3' J year old tree on 
our plantations on which 
44 nuts were counted by 
the men in the picture, 
A. S. Perry, Secretary of 
the National Nut Grow- 
ers Association, Thos. F. 
Miller, Allentown, Pa., 
Prof. W. S. Hafer, Wom- 
elsdorf, Pa., and by 
Frank R. Ritter, Fleet- 
wood, Pa. The nuts, 
beine: still small and 
practically the same 
color as the foliai^e, can- 
not be seen in the photo- 
graph. 





3^ Years' Growth 

Henry E. Morton, Presi- 
dent of the Morton Mfg. 
Co.. large manufacturers of 
heavy machinery, Muskegon 
Heiglits, Michigan, standing 
beside a 31/2 year old tree on 
one of the 45 units which he 
owns on our plantations. 
Note on page 49 Mr. Mor- 
ton's statement that these 
strong- trunked, heavy- 
headed trees exceeded his 
expectations. Note also his 
comment on the benefits of 
our Medium Height Prun- 
ing System in producing 
large spreading heads with 
a great increase in the 
number of nut bearing 
branches. 



Picture below shows our Field 
Secretary at a^3 ' j year old tree 
which by its sturdy trunk and 
spreading head shows the advan 
tages of our thor- ^ 

ough cultivation 4HV 

and Medium Height ^ 

Pruning System. 










y 



" I firmly believe that com- 
mercial pecan growing is one 
of the most promising horti- 
cultural possibilities of the 
South. There is now a greater 
demand for all kinds of nuts 
than ever before, a demand 
that our growers will not be 
able to catch up with for 
years. The pecan is undoubt- 
edly the finest, most nutritious 
and most delicious of nuts. 
The world must get her sup- 
plies of pecans from us (in 
the southern section of the 
United States) and as yet we 
do not begin to supply the 
local demands, to say nothing 
of producing for export." 

W. N. Hutt, Ex-President. 
.\merican Pomological Society, 
Ex-President, National Nut 
Growers Association. 



46 TJic Story of the Paper Shell Pecan 



Our Figures are Intentionally Conservative 

In recent years the selling price of pecans at the orchard has 
been more than double the price used in our table. No one can 
tell how much higher pecan prices may go. On Patrician Pecans — 
introduced by us in the 1920 season — we have found an exceed- 
ingly large demand at $1.50 for a 12-oz. box, which is at the rate 
of $2.00 a pound, and have received many strong commendations 
from purchasers. These de luxe pecans have been sold into all sec- 
tions of the United States — including such southern states as Mis- 
sissippi, Florida, Texas, etc. — and into Canada, Alaska, France and 
other foreign countries; not in the 12-oz. package only, but also in 
lo-lb. cartons and barrel lots. 

We are intentionally conservati\e. We want the investor in 
our twenty-tree orchard units to be agreeably surprised that the 
yield is greater and the price secured per pound higher than our 
table shows. Our interests and those of the investor are identical 
— selling an orchard at the low price shown on the application 
blank (page 71) benefits us little unless the return secured from 
the gathering and sale of nuts is satisfactory. 

" For the person who is willing to wait a few years there is no 
more profitable investment than a grove of pecans," says J. B. 
Wight, Pecan Nurseryman and Grove Owner. 

Under our co-operative plan the investment is reduced to the 
minimum during the waiting years. As shown by application blank 
at rear of this book we offer an acre unit planted with twenty pecan 
trees of standard varieties on an easy deferred payment plan. 

From the mom.ent you put down your first payment, the con- 
tract of sale protects you — in the opportunity to reap profits from 
the constantly increasing yields of pecans when the trees begin to 
bear, and in the opportunity to gain by the $100 a year increase in 
value of your acre unit. For the most authentic information shows 
that each acre pecan orchard unit increases in value each year at the 
rate of at least $100. 

Figure it out for yourself — carefully and conservatively. 
Though the price now being secured for the nuts is far higher than 
the price used in the table on page 42, we would rather that you 
base your comparisons on the figures in that conservative table. 
The case is strong enough on that basis. 

An Increase in Value of ^100 per Year per Acre 

Mr. E. B. Adams, formerly Secretary of the Albany, Ga., Chamber of Com- 
merce, writes : " Each season the pecan groves enhance in vaUie, it being agreed 
by eminent pecan authorities that properly cared for pecan groves increase $100 
an acre in value each year." 

This is an investment where your principal increases and your income gets 
larger as the years roll by. 



Keystone Pecan Coin/^any. Maiiheiin, Pa. 



47 



Why Do We Sell Orchard Units? 

We can answer that in a few word';. 

To raise money to establish more pecan orchards. 

We must have more finest grade paper shell pecans to meet the 
increasing demand. America demands more. When this market is sup- 
plied — which date seems generations distant — there are limitless oppor- 
tunities open for export business. 

The pecan is a food in demand all year around, yet the constantly 
increasing supply is exhausted in a few months. 

No ordinary increase of plantings would meet the need. Our Co- 
operative Profit Sharing Plan is the most direct, most effective solution 
of the problem. 

The opportunity is enormous. To make right use of that oppor- 
tunity requires large planning and large plantings. We have now four 
thousand acres of pecan trees planted and growing on our plantations — 
to establish these, fertilize, cultivate and care for them until bearing 
would involve an outlay so prodigious that it is good policy for our com- 
pany to welcome the co-operation of a limited number of unit owners, 
assuring maximum efficiency on all our acreage at a minimum expense 
for planting, care, culti\'ation, gathering crop, marketing nuts, etc. 





In one of our 3'.> year old orchards, showing sturdy trunks and 
heavy heads. 



^||^^* ^^ 




1 1 •>!«-*' _*■;, 



48 



The Story of the Paper Shell Pecan 



Our Investors Are Found All Over The World" 



Investigations 
on the grounds 
prove our 
statements 
conservative 



We are glad 
to have you 
visit the 
plantations 



Far-sighted people, who, 
after tliorough investiga- 
tion, have invested in 
Pecan Orcliard Units 
under our co-operative 
plan, are found in every 
section of the United 
States and Canada, and 
also in many foreign coun- 
tries, such as Mexico, New 
Zealand, Australia, the 
British Isles, South Africa, 
India, etc. 

You will find them from San- 
ford, Maine, on the East, to Oak- 
land and Lompoc. California, on 
the West ; from Miami, Florida, 
and El Paso, Texas, on the Sonth, 
to points as far North as Alaska. 
In New York, Boston, Philadel- 
phia, Balfimore, Washington. At- 
lanta and Colnmbns. Georgia ; 
Pittsburgh, Toledo, Detroit, Chi- 
cago, St. Louis, Jacksonville, New 
Orleans and other large cities you 
will find those who are providing 
for the future by putting tlieir 
money in Keystone Pecan Orch- 
ard Units. 




A 3 1 ^ YEAR OLD TREE on our plantation. 
Observe the massive trunk, the sturdy 
limbs, the great spread of nut bearing 
branches. 



The strongest believers in our co-operative orchard proposition 
are keen business people, with ability to get at the facts, who ha\e 
visited the plantations themselves, and have seen for themselves our 
bearing pecan orchards, our nursery, our planted units, their in- 
tensive care and cultivation. On their return many have bought 
additional units — or recommended the investment to their friends. 
The progress made is so evident that it convinces all who see it. 

Prospective investors and owners of orchard units are welcome 
any time at the plantations in order that they may see for themselves 
just what progress has been made and is being made. It is necessary 
that we shall have undisputed control of the orchard during the first 
five years — the period when closest cultivation is required — in order 
that we may make good on our guarantee and turn over to you a 
successful orchard at the end of that period. But we shall be glad 
to have you establish a bungalow or cottage on the ground at any 
time afterward. 

A few typical letters from unit owners who have visited the 
plantation are found on the following pages. 



Keystone Pecan Company, Manheini, Pa. 



49 



Finds His 45-Acre Orchard Better Than He Expected 



Writes Prominent Manufacturer of 
Muskegon Heights, Mich. 

Muskegon Heights, Mich., 

July 15, 1920. 
Keystone Pecan Company, 
Manlieim, Pa. 
Gentlemen : 

Ever since 1917, when 1 purchased my 
45-acre pecan orchard from , you, I have 
heen wanting to go to see it, and several 
times had all arrangements made, hut un- 
foreseen events arising suddenly in my 
husiness prevented my going until now. 

Of course, I satisfied myself hefore 
huying that an investment in your pecan 
orchards is sound and profitahle. and I re- 
ceived your reports from time to time 
showing progress, so that I knew niN- trees 
were receiving the best of care and were 
growing nicely, and yet naturally I wanted 
to see them. I am happy to say that my 
(irchards were fully as good as reported — 
the thrifty, strong-trunked, heavy-headed 
trees are in many respects better than I ex- 
pected. 

Your Medium Height Pruning System 
has produced wonderful trees. They are de- 
\eloping thick, strong trunks and branches, 
and large, symmetrical heavy heads. Yoiir 
thorough cultivation, with tractors, mules, 
and hoeing around the trees by hand, on 
every part of the plantation, keeps the soil in 
the best possible condition to promote growth. 
The growth already maile shows that your metliods produce unusual results. 
The foundation idea underlying all your jilans seems to be service, and as a manufac- 
turer of many years e.vperience selling to many of the largest concerns in this and other 
countries. I have learned that service and the application of the Golden Rule are the founda- 
tion of all success. AH businesses and all persons are measured by the service they render. 
My visit to your plantations has shown me that your Company places service always 
foremost, and that you stand for a square deal. In cultivation and pruning and in every 
way the trees are treated as individuals and each tree receives individual attention. When 
the thirty-five hundred acres now planted will have passed through the development years, 
the Keystone Pecan Groves will be a place of beauty and will be a perennial source of 
profit to the owners of the units. 

I have also visited your offices at Manheim on various occasions, and have found the 
equipment and organization there fully as complete and as efticient as that on the planta- 
tions. I have met several of the directors of the company, all of whom stand high in their 
communities, and are known as men of honor and ability. Mr. Elam G. Hess, the president 
of the Company, I have found to be a man of integrity and ui)rightness in his dealings, who 
has demonstrated exceptional ability in building up an organization which renders expert 
and conscientious service to the unit owners. 

In my travels I have investigated the pecan market and its possible future. I have tried 
to buy Paper Shell Pecans in the different cities from Kansas City and Minneapolis, East 
as far as Boston, but find it is possible to get them during only a few months of the year. 
The orchards now planted will be able to supply only a small fraction of the demand already 
existing for these pecans, and with your marketing facilities reaching to all parts of the 
civilized world, the opportunities in this field are unlimited. 

Yours very truly, 

HENRY E. MORTON. 




Sturdy main branches, resulting from our Kt-y 
System of Pruning. 



50 The Story of the Paper Shell Pecan 



Your Extra Efforts Lead to Bigger Results Says Unit Owner From the "Klondike 

April 21, 1920. 

By the time I am back in Dawson. I will have travelled 11.000 miles to visit the Keystone 
Pecan Plantations. Long as this trip is. what I saw there well repaid me for the effort. 

Throughout this district (around Albany) I made inquiry regarding the Keystone Pecan 
Orchards and heard that your orcliards were noted not only for their large size but also for 
the extra care and cultivation given the trees. The advantage of these high scientific stand- 
ards and thorough supervision arc apparent all over the property. I was pleased to see 
over a hundred thousand pounds of ground bone meal being put around the trees to fertilize 
them. It is such extra effort that leads to biggest results. 

A. E. Pretty, Dawson, Yukon Territory. 

"Our Interests Are in Safe Hands," Says Rev. George W. Lutz, Unit Owner. 

Pennsburg, Pa., June 26, 1919. 

Your plantation is large — very large. The soil is real pecan soil. When I saw thousands 
upon thousands of pecan trees — budded and large bearing trees — in the same kind of soil, 
on all sides, I no longer asked myself the question whether my units were of soil on which 
the pecan would grow into a productive and profitable orchard. When I saw the kind of 
trees you planted — thick-stemmed and healthj' trees, and the splendid care given them as 
regards cultivation and scientific pruning. I was still better satisfied. 

But I am convinced, now that I saw it all, that soil, climate, moisture and virile trees, 
necessary as these are, they are not the whole thing in producing a thrifty pecan orchard. 
These factors mixed with brains grow the pecan. I congratulate your company, first of all, 
upon the fact that you have a real executive in your energetic President. Mr. Elam G. Hess. 
It is this master mind that has planned so wisely and soundly for the future. Every unit 
holder with whom I have talked has the fullest confidence in his integrity and ability. In 
my opinion, therefore, the affairs of your company and the interests of the unit owners are 
absolutely safe in his hands. 

Finally .permit me to congratulate you upon your and our good fortune in securing the 
services of Mr. William P. BuUard as Horticulturist. Mr. BuUard is without a doubt the 
best-posted pecan man in the country to-day. He is not a theorist but very practical. A visit 
to his well-kept bearing orchard and nurseries was a most delightful one. I am absolutely 
confident that what Mr. BuUard has already done in his own orchard he can accomplish 
for you and all unit owners — grow a productive and profitable pecan orchard in the shortest 
possible time. (Rev.) Geo. W. Lutz. 

Well Pleased, Want Entire Block for My Family, 

Writes California Physician and Food Expert 

2j8 E. 46th St.. Los Angeles. Calif.. July 6, 1920. 

As a food the pecan stands second to no other natural product. During the twenty 
years in which I have studied food values — and throughout my years of practice as a phy- 
sician — I have noted the great need for this pure, fresh, easily digested nut as a source of 
fat and protein. 

My visit to my pecan orchards this week showed me that conditions on your plantations 
are highly satisfactory. Your work in preparation and planting had been most thoroughly 
done, and the remarkably thrifty condition of the trees shows that they have established 
good root systems. The wonderful progress made bj' your trees shows the advantage of 
your thorough cultivation and scientific pruning. This should mean bigger yields — and 
bigger profits. 

I am well pleased with all I have seen. Please let me know by return mail whether you 
can give me the entire block on which my units are located for our own immediate family. 

A. Robt. Hauter. 

Buying 10 More Units — A Good Investment 

Fleetwood, Pa., July 14. 1920. 
Ritter Hosiery Company. 

As I went carefully over your entire pecan plantations during the past week, I have 
studied with special care the growth made by the trees which are now li, 2i and 3' years 
old, for I have orchards of all three of these ages. The growth made by them shows that 
your methods are right, and I know that your thorough care in cultivation and fertilizing 
brings about even greater progress for the future. Your methods of pruning my older trees 
have produced exceptionally sturdy trunks, and heads which show a three-fold increase of 
nut-bearing branches. 

I am perfectly satisfied with the progress you are making and the fact that I have just 
bought ten additional units is proof that I consider the investment a good one. 

Frank R. Ritter. 



Keystone Pecan Conif^any. Manheiin. Pa. 



51 



An Ideal Southern Home 

Practically every thoughtful man looks forward to the time when he 
may have a home where the winter rigors of the Northern climate shall 
not sap his vitality. No one need apologize for this longing — or consider 
it a sign of lack of vigor or l)ackbone. 

For the tendency toward establishing a home in the South is not 
based alone on this desire for an agreeable, equable climate. It is founded 
on sound economic principles. 

Where Winter Does Not Consume What the Summer Produces 

In the North, the winter consumes the food which the summer pro- 
duces. In the fertile sections of Southern Georgia a succession of crops, 
properly planned, makes the whole year productive. 

Vegetation is so rapid that in a few years a home is surrounded by a 
growth of trees, shrubbery and growing crops. 

Government statistics show a surprisingly slight variation between 
Winter and Summer in Southern Georgia. Here there is no enervating 
humidity compared to that found in the Northern and Central Atlantic 
States. 

Here is the ideal home — " Where 
the sun shines bright and the 
meadow's in bloom " — where good 
fishing and hunting abound 
— where the call of the 
" Bob White " is heard 
from September to 
March— where the 




The home of our Assistant Horticulturist shaded by the big bearing pecan trees. 



52 



The Story of the Paper Shell Pecan 



outdoor life is the natural, healthful 
life the year round. 

Here, with the fine southern town 
of Albany only a short distance away, 
with fine roads extending roundabout 
in all directions, you may live on a 
typical plantation. While Nature, 
soil and sun combine to produce 
])rofital3le crops on the pecan trees 
which have been turned over to you 
a thrifty orchard, you may fish, boat 
or swim on the beautiful Lake Mar- 
celia — a twenty-fi\'e acre lake right on 
your plantation. 

We expect e\entually to erect a 
club house or hotel on the banks of 
tlie lake, where unit owners may be 
accommodated should they wish to 
spend their vacation here hunting and 
fishing. 

When you live amid such surround- 
ings you really live. The country all 
about is so attractive that many a man in the North would be glad to pay 
$650 or $750 for an acre on which to liuild a southern home. If he planted 
on that acre only enough pecan trees to yield an average income of $45 
per year, he would have six per cent, interest from his money. One tree 
should yield more than $30 per year, on an average, from the tenth to 
the twentieth year from planting. Why be satisfied with a single tree 
when there is room for twenty trees and a small Inmgalow on your acre? 




A plantation house of the Keystone Pecan 
Company on its Calhoun County Orchard 
Plantation. From left to right: Elam G. Hess, 
President of the Company; M. G. Esbenshade, 
Secretary and Treasurer; and Thos. F. Miller, 
Sales Manager. 



Office of the Clerk, District Court, Boulder County, Col. 

Boulder, Colorado, June 26, 1919. 

I have lived many years in Colorado and have been in close contact with 
the agricultural development of the west. I have long believed that Walnut 
growing in California was one big opportunity. During the past two weeks I 
have visited your plantation in Georgia and have travelled over it from end to 
end. Since that visit I am more thoroughly convinced than ever that you have 
the finest nut growing proposition in this country. 

The wonderful way in which I found the trees growing on the ten orchard 
units which I had previously bought has led me to purchase more units, and I 
expect to buy still more later. 

You have the soil, the climate and the organization to produce successful 
pecan groves. Fred. W. Burger. 



investment 18 



Keystone Pecan Coiii/^aiiy. Manheijii. Pa. 53 



Investigate The Company And Its Management 

Because the most conservative statement of yield from our 
pecan units sounds too good to be true, we have fovmd that it 
was necessaiy to urge prospective purcliasers to investigate 
every pliase of the company. 

For this reason, the men who have invested most largely are 
always the men most capable of getting at the real facts — and acting 
on their own knowledge — manufacturers, merchants, bankers, 
lawyers, physicians, dentists, salesmen, accountants, teachers, preach- 
ers, farmers and others of the most intelligent classes are becoming 
owners of orchard units because their investigation has shown : 

First. That the Company is financially strong — a $215,000 why your 
corporation, which received its charter in 191 1 from the 
Superior Court of Georgia. Subsecpient to the incorporation, 
the Company inirchased what its officers believed to be the 
finest plantation in Calhoun County for the growth and develop- 
ment of Paper Shell Pecans. The plantation with recent addi- 
tions, all located around Albany, Georgia, totals nearly 7,400 
acres of land, which has been or is to be planted to pecans. 
From the date of the purchase the Company has expended large 
sums of money annually upon the development of the property 
and each passing year sees a greater expenditure upon property 
development and permanent property improvement. Latest 
approved methods are sought and applied ; and notwithstanding 
all this the Calhoun County Plantation is subject to a lien of 
only twenty-seven thousand dollars, the Dougherty County- 
Plantation to only five thousand dollars, the Mitchell County 
Property to only ten thousand dollars. For the purpose of 
safeguarding the unit owners a special trustee was appointed 
whose duty it is to see that the company's receipts from orchard 
sales are appropriated to the development of the orchards sold, 
the planting of new orchards and the reduction of the lien until 
the same shall have l)een extinguished entirely. This result will 
be achieved before tlie Company shall have conveyed one-half 
of its orchards — a unique record among modern business con- 
cerns. The Trustee plan was specially devised for the protection 
of Unit buyers, and we know of no Company that has devised a 
safer plan. It is the result of the most careful consideration given 
in the interest of the unit buyer. When you are safe, we are safe also. 

The books of the Keystone Pecan Co. are audited quarterly 
by Certified Public Accountants, Vollum, Fernley & Vollum. 
of Philadelphia, Xew York and Chicago. 



54 77/r Story of the Paper Shell Pecan 



Second. That the orchards are under capable supert^ision. 
The active officers of the Company were close students of pecan 
growing for years previous to 191 1. 

Realizing the fact that the making of profits depends in 
part on the skill of the orchardist, the Company has employed 
educated, practical horticulturists who have large pecan groves of 
their own, where they earned reputations as orchardists that secured 
them highest recommendations of well known authorities. The 
fact that sucli men accepted positions with the Keystone Pecan 
Company is a tribute to the possibilities of these plantations. 

For resident plantation managers they chose pecan men of 
excellent reputation, who had demonstrated exceptional ability 
in handling the problem in all its phases. 

Third. That the Company has the character of soil, the 
kind of budded trees, and the shipping facilities needed to fill 
the demand for better grade pecans which comes from all over 
America and abroad. The immediate district in which our 
plantations are located is the natural home of the pecan. We 
have an excellent warehouse site on the Central of Georgia Rail- 
road, at Bermuda Station, a passenger station and warehouse 
on the Dougherty County Plantation, and all portions of our 
plantations are favorably located for shipping. 

Fourth. The Company has demonstrated also that its 
management is capable and efficient. Every one is interested 
heartily in the success of the orchards. All are men of unquestioned 
honor and ability ; as inquiry in their home cities will prove. They 
are, as the following pages show, men old enough and experienced 
enough to capably manage the business, yet young enough to retain 
their business capacity and vigor for many years to come. 

Fifth. That a marketing organization has been developed 
which has successfully sold paper shell pecans all o\'cr the 
world, and that the demand for these superior pecans far ex- 
ceeds the supply. 



" The Supply Will Never Equal The Demand " 

From the former President of the Albany, Ga., Chamber of Commerce, 
J. A. Davis, we hear: " The strongest evidence of my belief in the future of this 
wonderful development is that I have just planted a grove of one hundred acres. 
I know of no agricultural or horticultural industry which, with proper attention, 
holds promise of returns half so large as th e pecan in Southwe st Georgia. 
Both our soil and our climate are peculiarly adapted for the production of the 
finest nuts in most aliundant yield. These nuts are the size and quality which 
make them absolutely the finest nut on the market. They will always command 
a fancy price because the supply will never equal the demand." 



Keystone Pecan Company. ManJieun, Pa. 



00 



ELAM G. HESS 

President of the Keystone Pecan Company 

and Pennsylvania State \'ice-President of the 
National Nut Grower's Association, is a resi- 
dent of Manheim, Lancaster Co., Pa., and is 
well and favorably known, not only through- 
out Lancaster County, but in many parts of 
America. Mr. Hess, who is forty-three years 
of age, worked on his father's farm in Lancaster 
County until he was eighteen years of age. He 
taught public school for five years, prepared for 
college at Perkiomen Seminary-, graduating in 
1902. and in 1906 graduated from Gettysburg 
College. He had acted as a traveling salesman 
during his summer vacations for Underwood & 
L'nderwood, New York, and had built such a 
reputation for fair dealing among the best class 
of trade that he was appointed field manager, 
along with Mr. Thomas F. Miller. After serv- 
ing in this capacity for two years, he was sent 
to England to represent the same company. 

In his travels he was impressed with the op- 
portunities which existed for finer grade pecan 
nuts, and began to make an exhaustive study of 
their production and their selling possibilities — 
one result of which has been the formation of 
the Keystone Pecan Company. 

Mr. Hess devotes his entire time to the success of the Company, and is an acknowledged 
authority on pecan nuts, their growth and their marketing. 

Reference: Keystone National Bank, Manheim. Pa. 




ELAM G. HESS 




L. B. Coddington 

First Vice President of the Keystone Pecan Company 

is a resident of Murray Hill, New Jersey, where 
he has been successfully engaged in the Whole- 
sale Rose Growing Industry for twenty-four 
years. The cut flowers from his greenhouses 
are sold wholesale in New York City and Brook- 
lyn and nearby towns. He is well known as one 
of the largest rose growers in the United States. 

Note Mr. Coddington's letter on page 69. 

Reference: Summit Trust Co., Summit, N. J. 



L. B. CODDINGTON 



56 



TJic Story of the Paper Shell Pecan 




Enos H. Hess 

Second Vice President of the Keystone Pecan 
Company 

lives on tlie farm on which he was reared — 
R. F. D. No. 3, Lancaster, Pa. He is 50 years 
of age. He is noted as a truck farmer, seUing 
his own products to Lancaster City consumers 
at famous Lancaster Markets, which he at- 
tends twice a week. 

Formerly a director of the Ideal Cocoa 
Company, Lititz, Pa. 

Reference : Farmers Trust Co., Lancaster, 
Pa. 



Willis G. Kcndig 

Director of the Keystone Pecan Company, and 
Corporation Counsel 

is the well known corporation lawyer of Lan- 
caster. He is widely known as a lawyer of 
ENOS H. HESS keen discrimination regarding commercial en- 

terprises, and the fact that he and so many 
associates from the richest agricultural county in the United States place their money in this 
Georgia pecan orchard is evidence of its worth. Mr. Kendig is 45 years of age ; the son of 
a doctor of Salunga, Pa., who also enjoyed a most excellent reputation in his field. 
Reference: Fulton National Bank, Lancaster, Pa. 



M. G. Gsbenshade 

Secretary and Treasurer of the Keystone Pecan 
Company 

lives on the farm in Lancaster Co. on which 

he spent his boyhood days. (R. F. D. No. 3.) 

He is noted throug'hout the county and be- 
yond as a successful grower of tobacco. He 

is 45 years of age, a graduate of Lancaster 

Business College, a director of the Farmers' 

Association of Lancaster County, one of the 

founders of the Agricultural Trust Co. of 

Lancaster, of which he is a director. 

In his extensive travels throughout the 

United States he has visited nearly every 

State. Mr. Esbenshade has received valu- 
able first hand information on the growing 

and marketing of large food crops — especially 

nuts. In 1895 he traveled widely in Florida, 

paying special attention to orange and citrus 

fruit groves and pineapple fields, and in 1897 

he worked with the large growers of wheat in 

Dakota and California and in the apple or- 
chards of Colorado. In 1905 he made another 

trip south, studying the groves along the Gulf 
Coast in which wild and seedling pecan.s were 

raised, since which time he has made several trips throughout the South with special refer- 
ence to Paper Shell Pecans. 

Reference : The Agricultural Trust Company of Lancaster, Pa. 




M. G. ESBENSHADE 



Keystone Pecan Company, Manlie'un. Pa. 



57 



B. L. Johnson 
Director of the Keystone Pecan Company 

resides at Alleiitown. Pa., and has been Sales 
Manager for that district — embracing impor- 
tant counties in Pennsylvania and New Jersey 
— for the Burroughs Adding Machine Com- 
pany, a $16,500,000 corporation, which is known 
all over the world. Mr. Johnson is known 
throughout the Allentown district as a self- 
made man, who has, at an early age, held posi- 
tions of trust and responsibility because of his 
earnest and efficient work and his remarkable 
business judgment. 

Reference : Penn Counties Trust Co. 





B. L. JOHNSON 



Joseph Seitz 
Director of the Keystone' Pecan Company 

is a native of Lancaster Co., residing at Mount- 
ville, Pa., formerly a farmer, now a dealer in 
leaf tobacco. 

Reference: Northern National Bank of 
Lancaster, Pa. 



JOSEPH SEITZ 



From a commercial standpoint the pecan is by far the most important of native nuts. 
Its smooth shell, attractive appearance, abundant production, plump kernels, which are 
usually extracted with ease, and high quality are largely accountable for its popularity. 
Page 23, Bulletin 160, U. S. Dept. of Agriculture. 



58 



TJic Story of flic Paper Shell Pecan 




Thomas F. Miller 

Sales Manager of the Keystone Pecan Company 

is 46 years of age. A graduate of State Normal School 
and also of Lebanon Valley College, and taught public 
school three years. He has had long, successful ex- 
jierience in selling, and was sixteen years in the employ 
of Underwood & Underwood, and was associated with 
Elam G. Hess, President of the Company, as Field 
Manager, appointing and drilling hundreds of success- 
ful salesmen for their Travel System. He resides in 
Allentown, Pa.; member of the Chamber of Commerce, 
of Allentown, and is favorably known as a man of high 
ibility and good reputation. 

Reference : Merchants National Bank. 



THOS. F. MILLER 



A. S. Perry, Field Secretary, Keystone Pecan Co. 

A. S. Pcrrv, Field Secretary of the Keystone Pecan Company, is not only one of the 
best known pecan experts in America, but is also thoroughly in touch with the best pecan 
land in Southwest Georgia, of which he is a native. 
For practically a hundred years his family has lived 
or owned land in Calhoun County— his grand- 
father's farm being only ten miles from our Cal- 
houn County Plantation. 

Was educated at the Southwest Georgia Agri- 
cultural and Military College (a branch of the State 
University) and also at Emory University. In ad- 
dition to his general and agricultural education, hr 
studied law and was admitted to practice in all 
courts of Georgia— specializing in Commercial Law. 

Has had much practical experience in pecan 
growing — orchards near Cuthbert, established by 
Mr. Perry, are recognized as of such high grade 
that his services have been in great demand for 
establishing new orchards, top working old seedling 
orchards to paper shell pecans and similar expert 
horticultural work. In addition to the National Nut 
Growers' Association, of which he has been elected 
secretary for the fourth successive term, he is a 
member of the Georgia-Florida Pecan Growers' As- 
sociation, Georgia Horticultural Society and Ala- 
bama Horticultural Society, and is in demand as a 
speaker on pecan culture before these organizations. 

Reference : Georgia Bank and Trust Co., Cuth- 
bert, Georgia. 




A. S. PERRY 



Field Secretary of the Keystone Pecan 
Company, and Secretary of the National 
Nut Growers Association. 



Keystone Pecan Coiii/^aiiy. Manheiiii. Pa. 59 



Our Vice President and Sales Manager Have Both Added to Their 
Holdings on Our Plantation During the Past Year 

Read Their Letters Below 

Why Mr. Coddington, Vice President of the Keystone Pecan Company, 

Bought More Units 

Murray Hill, N. J., Oct. 1st, 1919. 
My Dear Mr. Hess: 

After spending last Saturday and Monday inspecting the entire plantation, I am highly 
pleased with the progress made since my last inspection. 

The trees of this year's planting have taken hold in a remarkable fashion — the growth 
made since last March is so wonderful that it is hard to believe. 

The trees of the preceding year's plantings look well, but the greatest surprise of all 
was the earlier plantings. The trees in Block i A, for instance, prove the advantages of the 
Keystone Medium Height Pruning System. In many cases they have made five to six feet 
growth since they were pruned last Spring — and the thickening of the trunks and all the 
branches proves that those trees will be well able to carry heavy heads and bear large crops 
of pecans. 

In the old Iiearing orchard the foliage was of the same healthy deep green color noted 
all over the plantation. But the best proof of their vigor was the fact that on many of 
these trees all the branches were loaded down with big nuts, nearly ripe. 

After a lifetime contact with growing things. I am so well pleased with the conditions 
on the plantation that I have, as you know, purchased additional units. L. B. Coddington. 

Why Mr. Miller, Our Sales Manager, Bought Seven Additional Units 

968 Jackson St., Allentown, Pa., Dec. 29, 1919. 
Dear Mr. Hess: 

In May. 1915. I wrote you that my interest in this new industry and my ambition to 
some day own a pecan orchard dates back before the Keystone Pecan Co. was in existence. 
My study of this improved nut, its food value, the whole world to supply, its advantage over 
other tree crops, in harvesting, packing, shipping, not perishable, beside the long life of the 
trees and the small expense of up-keep after the fifth year, and the wonderful yield satisfied 
me that it was the safest and most profitable industry I know. 

When 3'ou conceived and formed the Keystone Pecan Company with its co-operative 
plan, I saw my opportunity, and invested and purchased Units. Having been in business with 
you for so many years and knowing your capacity to plan big business and your ability to 
carry your plans to perfection, also the other members of the Company being known as clean, 
honest and progressive business men, gave me entire confidence. When you wanted me to 
become sales manager, I decided to visit the plantation. In company with some of my 
friends, I made my first visit. We were delighted, beyond expression, with everything. 
Competent management seemed to be working out a perfect system. 

Now, after nearly five years of continual work with you in selling the Keystone Pecan 
Orchard units, I want to compliment you more strongly than ever on the way you have 
planned and are making good. The progress has been beyond our most sanguine expecta- 
tions. Each year I have visited the plantation from one to three times accompanied in everj' 
case by Unit Owners. My friends have always been well pleased with what they saw on 
their orchards, but the marked progress the past year, under your expert plantation organi- 
zation, is such as to fire every Unit Owner with the desire to own more units, fertilized, 
pruned, cultivated and cared for under your system. 

A total of over 200 additional units have been purchased during the past year by unit 
owners who have visited the plantation with me. Many of these purchased their first units 
two, three, or four years ago, before visiting the orchards. This is the strongest evidence 
that the conditions on the plantation must be right. I was glad I could add seven more units 
to my own number during the past year, and hope to further increase my holdings. I can 
see now why Mr. William P. Bullard, your horticulturist, expressed surprise that the Com- 
pany was selling these units at so low a figure. Thos. F. Miller. 



60 



The Story of the Paper Shell Pecan 



William P. BuUard, Horticulturist on our Calhoun County 

Plantations 

Of William P. Ballard, the American 
Nut Journal of Rochester, N. Y., said: 
" He is a grower of many years' active prac- 
tical experience, and is familiar with all the 
problems of production and selling from 
the growers' standpoint." 

Mr. Bullard is widely known as a 
careful, conservative man, who empha- 
sizes the importance of thorough cultiva- 
tion and fertilizing during the first five 
years, in order to establish orchards that 
w\\\ produce beyond the average. The 
favorable reputation of this large com- 
panv and its well known desire to pro- 
duce superior orchards for its unit 
owners, naturally draws to it experts of 
big calibre and broad experience. (See 
letter of Rev. Lutz, page 50.) 

Reference: Georgia National Bank, Albany, Ga. 

On these Calhoun County Plantations, we have as resident horticul- 
turists and orchard managers, W. J. Moran and G. W. West, practical 
pecan men of long experience, and with the proven ability to produce 
orchards up to the highest standards. Mr. Moran has been in pecan 
orcharding since boyhood, having been first associated with the Simpson 
Nursery Co. and later having developed one of the finest orchards in the 
district ; Mr. West is an excellent manager of large bodies of farm labor, 
with long experience in pecan tree cultivation. 

The pruning of the older trees and the building of the seedling trees 
in the nursery is all done by O. C. Starks, pruning expert, or under his 
super\ision. 




WM. P. BULLARD, Executive Horticul- 
turist Keystone Pecan Company. Former 
Secretary of the National Nut Growers* 
Association. 



Keystone Pecan Conif^anx. Manlieini. Pa. 



61 



Our Dougherty Co. Organization 



R. C. Simpson 

R. C. Simpson, President of the Simpson Nurs- 
ery Company of Monticello, Florida, and C. A. 
Simpson, Secretary and Treasurer of that Com- 
pany, are both horticulturists of the highest reputa- 
tion. They are pecan growers of recognized ability, 
and this plantation shows the advantages of their 
thorough skilled supervision. 

R. C. Simpson. President of the Simpson Nurs- 
ery Co., is now ,^8 years old. Born at Vincennes, 
Indiana, where both his grandfather and father were 
leading nurserymen. Graduated from Vincennes 
University in 1901 and from Cornell University in 
1905. While in college he pursued the study of 
Agriculture, specializing in horticulture, and in 1905 
was granted the degree of Bachelor of Science in 
Horticulture by Cornell University, one of the most 
advanced agricultural institutions in America. 

Went South in 1906 to pursue his practical work 
in pecan culture and established the nurseries of 
which he is now the head. His fourteen years of 
practical e.xperience in pecan growing in the South, 
backed by his long preliminary training have made 
him one of the most successful men in .America in 
his line. 

Bank Reference: Bank of Monticello, Monti- 
cello, Florida. 




R. C. SIMPSON, President of_Slmpson 
Nursery Company. 




C. A. Simpson 

C. A. Simpson, Mcc-l'rcsidcnt, National Nut 
Growers' Association, and Secretary and Treasurer 
of the Simpson Nursery Company, was born at 
X'incennes, Indiana, 1876 — is 45 years old. Gradu- 
.ited from Vincennes University in 1895, and from 
I'urdue University in 1898. 

Has had business e.xperience in engineering de- 
liartment of large telephone manufacturing com- 
[lany. and was Assistant to Chief Engineer, when he 
went South in 191 1 to become his brother's partner 
in the Simpson Nursery Co. 

He has had wide experience and is widely 
known for his skill in propagating pecan trees and 
developing pecan groves. 

Bank Reference: Bank of Monticello, Monti- 
cello, Florida. 



C. A. SIMPSON, Secretary and Treasurer 
of Simpson Nursery Company, First Vice 
President National Nut Growers' Associa- 
tion. 



62 The Story of the Paper Shell Pecan 



Our Mitchell County Organization 

J. B. Miller, of Baconton, Ga. 

whose superA-isioii extends over our Mitcliell County Planta- 
tion, is a successful pecan grower and business man known 
throughout this ilistrict. He was born in this section, 45 years 
ago and has had lifelong contact witli agriculture of ail types 
in this district. He is among the pioneers in the pecan lousiness, 
having developed successful orchards and a fine pecan nursery. 

He is, in addition, well known as a manufacturer of Naval 
Stores, and dealer in general merchandise, and is connected 
with a leading banking institution of Baconton. 



J. R. Miller, of Baconton, Ga. 

Mr. Miller is a younger brother of Mr. J. B. Miller and has 
been associated with him in the handling of his farm interests 
and the development of his pecan nursery and orchard. He is 
an al;)le business man, 40 years of age. He has accjuired a repu- 
tation around this district as being one of the most practical 
farmers and pecan horticulturists and is particularly well versed 
in field practise and in the supervision of cultivation. 

Assistant to the Miller brothers in the cultivation of these 
orchards is Mr. Dukes, who has had many years of experience 
in the care and development of pecan orchards and is in addition 
noted as one of the best experts in South Georgia, in the 
mechanical cultivation of the tree rows. 



Keystone Pecan Company, Manlieini, Pa. 



63 



Our Lee County Organization 




Alexander Pope Vason 

Alexander Pope Vason is one of the foremost 
business men of Albany, Georgia, being president of 
the Fowltown Farms Company, and of the Albany 
Warehouse Company ; Vice President of the Citizens' 
First National Bank of Albany; Director of the 
Albany Trust Company, and a member of the Al- 
bany Board of Aldermen, Board of Education, etc. 
He is above all a practical horticulturist and farmer, 
having been the pioneer in the peach growing in- 
dustry in South Georgia. While a graduate of the 
University of Georgia, it is as a practical man, able 
to get the best results from his farm labor, that he 
is most noted. 



ALEXANDER POPE VASON 



James P. Champion 

James P. Champion, one of the leading busi- 
ness men of Albany, Georgia. He has been iden- 
tified all his life with agricultural development in 
this district, having risen to the position of Man- 
ager. Secretary and Treasurer of the Albany Ware- 
house Company, manufacturers of fertilizer, and 
large cotton factors, because of his rare foresight in 
regard to farming and horticulture throughout the 
surrounding district. Was associated in first suc- 
cessful peach orchard in this district, the Vason and 
Champion Peach Orchard ; is Secretary and Treas- 
urer of the Fowltown Farms Company. Has served 
as Director of the Albany Chamber of Commerce, 
Chairman of Liberty Loan Committee of County in 
3rd, 4th, and 5th drives. Director of Exchange 
Bank of Albany, Georgia. 




JAMES P. CHAMPION 



64 



The Story of the Paper Shell Pecan 



Our' Lee County Organization 



Alva W. Barrett 

Alva W. Barrett was born in North Carolina 
and. lived in Florida in his early days. In igio be- 
came connected with the Albany Grocery Company, 
of Albany, Georgia, following which date he made 
most careful study of farms and farming through- 
out the district, handling up to 1917 a large amount 
of farm real estate. In 1917 he organized the Con- 
solidated Motor Company, which has become under 
his management the leading automobile business of 
Southwest Georgia, continuing his farm develop- 
ment all the while. 

He is the owner of the large, successful farms 
immediately adjoining our Lee County property, and 
is also a most substantial business man. 

He has served as a director of the Albany Na- 
tional Bank and is now director of the Georgia Bank 
and Trust Company. 




ALVA W. BARRETT 




C. C. McKnight of Senoia, Georgia 

C. C. McKnight of Senoia, Georgia, is known, 
not only as one of the largest land owners in his 
country, but also as a practical farmer and business 
man. He is 41 years old, was born in Georgia, and 
has for twenty-one years been known as a large 
dealer in mules, wagons, farm implements and sup- 
pHes of which his practical farming experience makes 
him a keen judge. For fifteen years he has been 
active in the Farmers and Merchants Bank of 
Senoia, and has been Vice President since 1910 — 
during which time deposits have increased nine fold. 
He is also Vice President of the Newnan Bank and 
Trust Company of Newnan, Georgia, which has a 
capital stock of one half million dollars. 



c. c. Mcknight 



Keystone Pecan Company, Manhc'un. Pa. 



65 




Robert Craig Berckmans 
Horticulturist and Fruit Grower 

Member of the P. J. Berckmans 
Company (Nurserymen), Augusta. 
Georgia, 1 883-191 7, when above business 
was sold by him and liis brother. Nur- 
series were estaljlislied by his fatlier in 
1856 — he is of the tiiird generation that 
has followed this profession. 

He established the famous Berck- 
mans Bros.' Farm and Peach Orchards, 
at Mayfield, Georgia, some twenty years 
ago, the products of which are known on r. c. berckmans. who has an inter- 

.. , national reputation as an authority on 

all Eastern and Western markets. horticulture and nut growing. 

He has been identified with sotue of the largest developments in the 
South in horticultural lines, and is known to all horticulturists and nur- 
serymen of the United States and many foreign countries. 

Was President Georgia State Horticultural Society for the past ten 
years, succeeding his father, who was President for 34 years and the only 
President that the Society had ever had up to his death. 

President. American Association of Nurserymen for two years. 

President, Southern Association of Nurserymen. 

President, Ornamental Growers' Association of America. 

Vice President, American Pomological Society. 

Memljer Georgia State Board of Entomology for past ten years and 
just re-appointed for the next six years. 

Member of many horticultural societies in Europe. 

Has traAcled extensively in foreign countries, studying horticultural 
conditions with the view of applying these to conditions here in America 
when practical. 

Member Executive Committee. National Nut Growers" Association. 

Author of many articles on horticulture. 



66 



Tlic Story of the Paper Shell Pecan 



No Investment Can Be Safer 



oductive 
nd — yielding 
:eded food 
highest 
lue 



Think it over. Let your own judgment decide. Ask yourself 
these questions in regard to any investment under consideration. 

What is the security back of my investment? In the Key- 
stone Pecan Co. there is an acre of land which becomes yours 
on the payment of price shown on page 71. Remember this — 
you own the acre of land itself. 

Land is the safeguard of this safe investment. Land can- 
not burn up, cannot be stolen ; land cannot be wiped out by 
panics. The biggest trusts base their bond issues and their 
mortgages on land — yet the manufacturing plants which are 
built on that land may, due to panic, fail to produce enough to 
pay interest on the bonds or mortgages. Many of the largest 
industrial companies have suspended or decreased dividends 
since the European \\'ar ended, yet nature continues to provide 
foodstuffs and man still needs to eat them. 

Productive land is the best of land investments. Tree 
crops are the profitable crops, which make land most productive. 
Note on page t," that a leading farm paper tells of single pecan trees 
making more human food than a whole acre of Iventucky blue grass. 





X V ^iL^uaf 


i 




\ 







England Likes Hess 
Pecans 

In Gardening, Illus- 
trated, a prominent 
weekly published in 
London, England, we 
read : " The shells of 
the Hess Brand Pa- 
per Shell Pecans are 
thin and easily broken 
and the body of the 
nut in this variety is 
larger, fuller and bet- 
ter flavored than is 
usual with pecans. 
The pecan may ngnt- 
ly be regarded as a 
food of very highest 
value. It contains 70 
per cent, of fat. Its 
texture is delicate, 
and it can be digested 
easily. * * * The de- 
mand for the Paper 
Shell Pecan is con- 
stantly increasing and 
is well in front of 
the supply." 



A 3 to YEAR OLD TREE ON OUR PLANTATIONS 



Keystone Pecan Company, Manhehn. Pa. 67 



The pecan is the surest of profitable crops — because after 
the first five years, during which we assume all the risks, the 
pecan is among the hardiest of trees. Gathering the nuts and 
selling them represents the bulk of the effort required after that. 

You cannot be deceived on this score — the plan on page 38 
shows that our interests are mutual. Would we deceive our- 
selves — could we afford to take any chances if we did not know 
that the pecan is as hardy a tree as the hickory or oak, and a 
surer profit payer than any other crop of any sort ? 

We could not have such assurance on a fruit tree — for 
every farmer knows that apples and peaches are subject to 
many perils of frost, storm, blight, borer, and of loss in ship- 
ment. Pecans are hardier than hickory nuts, they cannot be 
shaken off the tree till ripe. Citrus fruits — like oran.^es and grape 
fruit — are liable to frost, and spoil so quickly that it is impossible to 
hold them long before marketing. Paper Shell Pecans can be held 
a year without losing their delicious flavor and nutritive value; for 
nature has provided them with a perfect container (shell) which 
shuts out impurities and prevents deterioration. 

There can be no glut of fine pecans — because they can be 
raised only in limited territory, they have the whole world for 
a market and the whole year for a selling season. As the famous 
Luther Burbank well says (see page 26) : " We have now one 
pecan where we ought to have a million to create a market." 

An assured increasing market for perfected pecans, at an 
excellent profit, is back of every dollar you invest here. 



Who Should Invest In Keystone Pecan Orchards? 

The young man. To provide an income for later years, 
" He must," says the American Fruit and Nut Journal, " look 
to a business that will increase in value and returns. The im- 
proved pecan orchard fulfills all these requirements. It is safe, 
pays little at the beginning, but increases its income gradually, 
and when ten or fifteen years old will yield ten times more than 
the same money would in any other business." 

In Health Culture, for December, 1915, we read: "There is but a srnall ter- 
ritory in the United States in which soil conditions and cHmate are right for 
pecans. Of the half-miUion budded pecan trees in the world nearly half are in 
Calhoun and Dougherty Counties, Georgia. Sufficient is known of the yield 
to claim that this half of the budded trees has produced far more than one-half 
of the crop." 

" The chief interest in the pecan centers in its high food value for man- 
kind. The flavor is greatly in its favor ; also the pecan surpasses all others in 
the percentage of fat, the comparison being made with walnuts, peanuts, filberts, 
almonds, and cocoanuts." 



68 



TIic Story of the Paper Shell Pecan 



Who Should Invest In Keystone Pecan Orchards? 

To provide now while his earning power is at its greatest, 
for those years wlien his energy begins to elili — let him plant his 
money where it grows. As J. B. Wight said liefore the Ameri- 
can Poniohigical Society: " Plant a pecan grove, and when you 
are old, it will support you. ... It will lighten your l)iirdens 
while here, and when you are gone your children and }'our chil- 
ilren's children will rise up and call you blessed." 

To pro\'ide an annuit\' for their wives and families, \vhich 
will exceed in annual return any c(|ual in\estment for the pur- 
pose and which will yield a growing income each year. No 
father wants to look forward and see the home broken up for 
lack of income, the wife deprived of comfort and the children 
depri^'ed of education — because he put oil till the morrow, 
which never comes, this in\'estment for their protection. 

Business and professional incomes \ar}' greatly. There 
should be some provision for the years of reduced earning 
power — when conditions beyond your control cut into a mere 
fraction the satisfactory income of last year. Because pecan 
orchards ha\-e their foundation in land, because Nature yields 
her crops abundantly despite wars and panics, because the 
demand for Paper Shell Pecans was not affected by the hard 
times in the winter of 1914-15, you know that here is a depend- 
able source of income. The period of uncertainty on pecans is 
the first five years — ^\hen we assume the risk! 

" For want and age save while you may, 
No morning sun shines the whole day." 

says Ben Franklin. Are you saving for the " rainv day"? 
Ask yourself that question — and insist on a fair answer. 

Accept no excuses — excuses will not provide for you and 
yoiu- loved ones in years to come. 

Don't sav, " I'll begin to invest when I get a larger in- 
come." If vr)ur income were reduced a tenth tcj-day — you 
w'ould manage to live on the balance. Put that tenth now where 
it will protect you against " the slings and arrows of outrageous 
fortune." 

Orchard Unit Applications Are Enclosed For Your Convenience 

Select Which You M.iy Desire, Full Cash Payment Or Deferred Payments 

Keystone Pecan Company 

Plantations in Calhoun, Dougherty, Lee and Northern Office 

Mitchel! Counties, contiguous to Albany, Georgia Woolworth Building, Lancaster, Pa. 

President's Office 
Manheim, Lancaster County, Pa. 

Please Mail all Applications and Checks to Keystone Pecan Company, Manheim, Lancaster County, Pennsylvania 



Units Full Paid in Case of Death 

If any unit holder, who is paying for his unit on 
the monthly payment plan, and who has made all his 
payments promptly on the dates called for by contract, 
should die after twelve monthly payments, in addition 
to the initial payment, and all subsequent payments 
liaving become due up to the time of his death have 
been paid, but before his entire contract price of $650 
has been paid in full, the company will, upon satisfac- 
tory proof of death (suicide excepted), furnish to his 
beneficiary a deed to his unit or units and all further 
payments on same shall cease. This protects the family 
or estate of the unit holder who meets his monthly 
payments promptly against all possibility of loss due 
to his death. The right to change the beneficiary is 
reserved to the unit holder, provided he notifies the 
Company in writing. 



In case of my death please make deed to 
(Here insert name of beneficiary) 
(Signature of purchaser) 



Page 70 



^10 Down Per Unit, ^10 Per Month 



Each Orchard Unit will be sold under the following conditions :' 
$io down when application is made for the Orchard Unit, and $io 
per month per Unit until it is paid in full. No interest is charged 
on deferrred payments. Should one prefer to pay full cash for 
one's Orchard Unit, a discount of ten per cent, will be allowed on 
the amount of cash paid, and the deed will be delivered at once. 

Upon receipt of an application, together with the first pay- 
ment, an Orchard contract will be prepared and executed and 
forwarded. Upon the completion of the payments, the deed 
will be delivered. 

Remember that the price quoted covers every expense of 
the five-year development period. 

The contract of sale shows that the purchaser may, after 
the five-year de\'elopment period is over, locate his home on his 
units and look after his own trees, managing his property entirely 
independent of the company. But we believe that our management 
and our method of marketing will prove so economical, efficient and 
satisfactory that the unit owners Avill always want the company 
to manage their units and harvest and market their pecans for 
them. 

If any unit owner, who is paying for his unit on the 
monthly payment plan, and who has made all his payments 
promptly on the dates called for by the contract, should die 
after twelve monthly pa3anents in addition to the initial pay- 
ment, and all subsequent payments having become due up to 
the time of his death have been paid, but before his entire con- 
tract price has been paid in full, the company will upon satis- 
factory proof of death furnish to his heirs a deed to his unit or 
units and all further payments on the same shall cease. This 
plan protects the family or estate of the unit holder who meets 
his monthly payments promptly against all possibility of loss due 
to his death. 



A discount of 
ten per cent 
for full cash 
payment 



A home site 
on your units 



Units full paid 
in case of 
death 



The Pecan Tree — Nature's Most Powerful Food Producer 

A leading farm paper, in an article on pecans, published the following, " The 
nut is nutritious, very nutritious, and we already have numerous instances of 
one good big tree making more human food than the best acre of blue grass in 
all Kentucky. Plainly, the tree-nut method beats the grass-meat method of 
feeding men. Tree crops are to be the agriculture of the future." 



LIBRftRV OF CONGRESS 



000 9188368 




Paper Shell Pecans 



